There are many ways to use online press releases, but why are they right for your company?
If your job is attracting press attention for your company, online press releases can serve a vital role in your news making campaigns. EON is a highly trafficked news destination and releases can be found easily by interested journalists and bloggers navigating the site or subscribing to our 700+ RSS feeds and 20+ Twitter press release feeds.
In addition, each EON release is prepared and vetted for copy approval by Business Wire editors located at one of our 31 worldwide bureaus, so you can even send journalists and bloggers links to the EON version of your release to add additional credibility to your message while tracking access with our Newstrak reports.
Your company may already use services such as Google Analytics or Omniture, but how well do you measure your content outside of your website? Included in each EON release is a NewsTrak report with thoroughly detailed performance statistics including website referrers, search engine activity and social media activity. Learn more about our release reporting.
EON: Enhanced Online News is a highly credible website that publishes hundreds of press releases every day. Many of our press releases tend to rank well in search results, especially they are well optimized for their key terms. Because of this, many companies employ EON when managing their online reputation. The optimized press releases on EON will often show up in search results surrounding key terms like company or product names where buyers and researchers look before or after making purchasing decisions.
SEO ("Search Engine Optimization") is fast becoming a key priority for nearly every company doing business on the web. Online press releases can assist SEO efforts in a number of ways such as building links to your websites, attracting high rankings in "universal," news and image search results and attracting additional attention in social media channels such as Twitter which now influence major search engine rankings.