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Marsh Flips View of Risk “Upside” Down with Bold New Branding Campaign

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MARSH CAMPAIGN CHALLENGES READERS TO FIND THE UPSIDE. Marsh Inc., the world's leading risk and insurance services firm, has launched a new branding campaign that challenges risk managers and business leaders to take a different view of risk. Instead of looking at risk as a liability to be avoided, the campaign encourages business to focus on another side of risk -- the "upside." Marsh believes managing risks smartly can give proactive companies a competitive advantage. (Photo: Business Wire)
MARSH CAMPAIGN CHALLENGES READERS TO FIND THE UPSIDE. Marsh Inc., the world's leading risk and insurance services firm, has launched a new branding campaign that challenges risk managers and business leaders to take a different view of risk. Instead of looking at risk as a liability to be avoided, the campaign encourages business to focus on another side of risk -- the "upside." Marsh believes managing risks smartly can give proactive companies a competitive advantage. (Photo: Business Wire)

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MARSH CAMPAIGN CHALLENGES READERS TO FIND THE UPSIDE. Marsh Inc., the world's leading risk and insurance services firm, has launched a new branding campaign that challenges risk managers and business leaders to take a different view of risk. Instead of looking at risk as a liability to be avoided, the campaign encourages business to focus on another side of risk -- the "upside." Marsh believes managing risks smartly can give proactive companies a competitive advantage. (Photo: Business Wire)
MARSH CAMPAIGN CHALLENGES READERS TO FIND THE UPSIDE. Marsh Inc., the world's leading risk and insurance services firm, has launched a new branding campaign that challenges risk managers and business leaders to take a different view of risk. Instead of looking at risk as a liability to be avoided, the campaign encourages business to focus on another side of risk -- the "upside." Marsh believes managing risks smartly can give proactive companies a competitive advantage. (Photo: Business Wire)Graphic

MARSH CAMPAIGN CHALLENGES READERS TO FIND THE UPSIDE. Marsh Inc., the world's leading risk and insurance services firm, has launched a new branding campaign that challenges risk managers and business leaders to take a different view of risk. Instead of looking at risk as a liability to be avoided, the campaign encourages business to focus on another side of risk -- the "upside." Marsh believes managing risks smartly can give proactive companies a competitive advantage. (Photo: Business Wire)

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