FOX Interactive Among Latest to Partner With PermissionTV for Broadband Television Channel

WALTHAM, Mass.--(EON:Enhanced Online News)--FOX Interactive is among the expanding roster of clients from entertainment and other business sectors to partner with Waltham, Massachusetts based PermissionTV, a pioneering media technology company, to design, build, launch, and manage their broadband television channels.

“We were very excited to be chosen by FOX Interactive for this site. They are on the leading edge of interactive video on the Web and everyone wants to work with them and they went with us”

Intercontinental Hotels and Romney for President Exploratory Committee have also recently selected PermissionTV’s advanced modular and flexible publishing platform on which to build their video presence on the Internet.

Offering one of the most powerful broadband TV platforms available, PermissionTV empowers media brands and video content owners to produce both streaming and DVD quality video in fully featured channels on the Internet. PermissionTV’s advanced features help its customers attract and retain audiences and create commercial value through ad-supported pay-per-view and subscription based services.

PermissionTV provided FOX Interactive’s MyNetworkTV.com, with a complete turn-key broadband video delivery service utilizing PermissionTV’s web-based video player, content publishing tools, and high performance content delivery services. PermissionTV developed the video player experience to FOX’s specific user interface design and functional requirements.

“We were very excited to be chosen by FOX Interactive for this site. They are on the leading edge of interactive video on the Web and everyone wants to work with them and they went with us,” said David Graves, CEO of PermissionTV.

Traditional advertisers such as Intercontinental Hotels, eager to reach out directly to their customers and generate business on the new frontier of broadband television, are also calling on PermissionTV to help lead the way. Intercontinental Hotels selected PermissionTV to create a video portal that takes people inside their hotels and on tours of the host cities. Potential customers are given a virtual tour that includes glimpses of restaurants, shops, attractions and hot spots in 16 different cities around the globe.

Potential presidential candidates are also throwing their hats into the broadband television ring. Former Governor Mitt Romney’s exploratory committee recruited the PermissionTV platform to launch MittTV on its web site. The platform’s robust content-management system and extensive customization capabilities gives the Romney team the ability to keep evolving both the video content and its presentation as the campaign unfolds.

Prior to founding PermissionTV in 2004, CEO David Graves was senior vice president, Media for Yahoo! and before that president of Reuters Media. He has assembled a team of entrepreneurial leaders from tech, design, media strategy and management and Hollywood entertainment to offer a one-stop solution for the design, development, production, operation and support of Internet television channels.

They include Chief Operating Officer, Bob Lentz, a seasoned executive in the technology and Internet industry; Executive Vice President of Products, Dan Lovy, co-founder of Yoyodyne Entertainment and Executive Producer, Channel Development Chad Hoffman, whose career includes top-level programming positions at ABC-TV, Hearst Entertainment and Sony Entertainment.

The company’s board includes Jeffery Sagansky, former president of CBS Television and Michael Wheeler, who held senior management positions at MTV, Showtime, NBC and Financial News Network.

Noted producer Sid Ganis, who is also president of the Academy of Motion Picture Arts and Sciences, serves as an advisor as does Chris Barrett, CEO of Metropolitan Talent Agency.

Other major PermissionTV clients include Bob Vila, Martin Grove’s Update Hollywood, and Cygnus, a business-to-business company for professional communities.

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