ClickTracks Web Analytics Wins a 2006 Product of the Year Award from Small Business Technology Magazine

SANTA CRUZ, Calif.--(EON:Enhanced Online News)--ClickTracks Analytics, Inc. today announced that Small Business Technology Magazine has selected ClickTracks Optimizer as a Top 10 Product of the Year in its 2006 Product of the Year Awards, its annual salute to the best technology products and services for small business. Honorees are profiled online and in print as part of Small Business Technology Magazine’s Best of the Year Issue and 2007 Buyer’s Guide, available now at http://www.sbtechnologymagazine.org.

“ClickTracks provides web analytics that people can understand and take action on, making it perfect for small businesses”

The Product of the Year Awards program recognizes outstanding technology products that improve key functions in a small business, such as business operations, management, marketing and sales, productivity and financial management, in addition to critical technology areas such as security and infrastructure. 2006 honorees were selected from nearly 300 entries and comprise four categories: Top 10, Finalists, Products to Watch and Products that Get the Job Done.

“ClickTracks provides web analytics that people can understand and take action on, making it perfect for small businesses,” said John Marshall, ClickTracks CEO and founder. “When I started ClickTracks in 2001, my vision was to provide powerful, yet easy-to-use web analytics tools that empower businesses—regardless of size—to optimize their online activities. I’m proud to see that vision realized, and am delighted that our products are recognized with prestigious awards like this one.”

“Small Business Technology Magazine prides itself on helping entrepreneurs make technology decisions that drive real results in their business,” said Patrick Cook, Product Editor and Labs Director, Small Business Technology Magazine. “Our 2006 winners represent the best of the best – demonstrating the breadth and quality of technical products aimed specifically at the small business market, with robust features and price points that are just right for their needs.”

Presented by Small Business Technology Magazine, the 2006 Product of the Year Awards honor the best technology products and services for small business. A panel of judges, consisting of editors, technology writers, trainers and consultants, analysts and small businesses, evaluates products based on criteria such as: overall fit; functionality and ease of use; quality and breadth of support; innovation and potential impact on the bottom line of a small business. Judges also consider factors for successful technology adoption, such as pricing, learning curve, ease of setup and installation, breadth of user materials and support. The program is open to manufacturers and developers of technology hardware, packaged software and hosted services available for purchase by small businesses in the United States.

About Small Business Technology Magazine

Small Business Technology Magazine is the only print and online magazine in the U.S. that focuses on the technology needs of small businesses. The media company offers hundreds of articles, research reports, case studies and product demonstrations that help entrepreneurs make the right technology decisions simply, quickly and effectively. Subscribe at http://www.sbtechnologymagazine.org.

About ClickTracks

Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.

ClickTracks is an indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.

These awards reflect the opinion of the judges and should be considered as one of many reference points when researching and evaluating products for small businesses.

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