HUSQVARNA VIKING® Introduces New Top-of-the-Line SAPPHIRE™ Sewing Machine with Quilting Innovations

HAMILTON, Bermuda--(EON:Enhanced Online News)--Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer—announced the worldwide introduction of the new HUSQVARNA VIKING SAPPHIRE™ 870 Quilt sewing machine. As the most advanced machine in the SAPPHIRE line of sewing machines, the new SAPPHIRE 870 Quilt sewing machine delivers top-of-the-line features skilled quilters have desired but may not have been able to afford. Along with the SAPPHIRE 830 and 850 sewing machines, the new SAPPHIRE 870 Quilt sewing machine brings more exclusive features to sewers worldwide that have previously been available only on top-of-the-line sewing machines. SAPPHIRE sewing machines are available from HUSQVARNA VIKING retailers throughout the world.

“The $3.3 billion quilting market continues to expand with the resurgence of sewing worldwide. Husqvarna Viking is proud to lead the quilting market by providing the innovations quilters most desire—like those found in the new SAPPHIRE 870 Quilt sewing machine.”

“The HUSQVARNA VIKING brand is the industry leader in bringing new sewing innovations to the marketplace,” said Don Fletcher, CEO of SVP Worldwide. “HUSQVARNA VIKING sewing machines help sewers transition to the next skill level. The new SAPPHIRE 870 Quilt sewing machine will appeal to quilters because it offers new features that deliver convenience and streamline the sewing process so they can focus on the joy of quilting.”

The new SAPPHIRE 870 Quilt sewing machine offers exclusive features that provide maximum convenience allowing quilters to see superior results sooner:

• The Selected Thread Cutter automatically cuts the thread at the touch of a button.
• The Self-Adjusting Automatic Tension and Bobbin Low Sensor features enhance ease of use in quilting.
• The Start/Stop Button lets sewers quilt and piece without having to rely on the foot control.
• One of the longest extended sewing surfaces and longest free arm in the industry between the machine side and the needle—extended to nearly ten inches (250mm)—provides more sewing and fabric space.
• Built-in creativity: More stitches (156 + 7 buttonholes) with special stitch features for quilters including stitch positioning for decorative stitches, preprogrammed satin stitch and blanket stitch for perfect appliqué, ¼” piecing stitch, hand look quilting stitch, and patch stitches.
• Personalization: Choose from 5 different fonts to program letters and numbers into 20 different memories to label and date your quilt.

“Husqvarna Viking’s prestigious Swedish sewing heritage keeps the world sewing,” said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. “The $3.3 billion quilting market continues to expand with the resurgence of sewing worldwide. Husqvarna Viking is proud to lead the quilting market by providing the innovations quilters most desire—like those found in the new SAPPHIRE 870 Quilt sewing machine.”

The HUSQVARNA VIKING SAPPHIRE range of sewing machines each offer a set of features that deliver maximum capability to take sewers to the next level:

• The EXCLUSIVE SENSOR SYSTEM™ automatically lowers the presser foot when you start to sew. Sensor Foot Pressure automatically senses the fabric thickness—resulting in a perfect even-feed of any fabric and/or batting. The Sensor Foot Pivot position raises the foot to just the right height for adjusting a project or turning a corner.
• With the touch of a button the exclusive SEWING ADVISOR™ feature automatically selects the best stitch and setting for the type and weight of fabric being sewn, and recommends the presser foot, needle size and more for successful sewing.
• The LCD GraphicDisplay shows the chosen stitch in actual size before it is sewn, along with other important sewing information that sets up sewers for success.
• The Exclusive Sensor One-Step Buttonhole Foot repeats the selected length of perfectly balanced buttonholes by sewing both sides of the buttonhole in the same direction.
• Dual lights illuminate the needle and extended sewing surface to eliminate eye strain and make sewing easier.

The new HUSQVARNA VIKING SAPPHIRE 870 Quilt sewing machine can be viewed at www.husqvarnaviking.com or consumers can visit their local HUSQVARNA VIKING authorized retailer to try the new machines.

About HUSQVARNA VIKING

HUSQVARNA VIKING premium sewing machines have been produced using world-renowned Swedish engineering since 1872. As the industry leader in bringing new sewing innovations to the marketplace, the tradition of innovation and renowned craftsmanship associated with HUSQVARNA VIKING sewing machines continues today. HUSQVARNA VIKING sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime.

About SVP Worldwide®

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company’s brands view the following websites: www.svpworldwide.com, www.singerco.com, www.pfaff.com, and www.husqvarnaviking.com.

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