Unlimited by Boost® Flat-Rate Wireless Service Now Available Throughout Florida

IRVINE, Calif.--(EON:Enhanced Online News)--Boost Mobile®, a wholly-owned division of Sprint Nextel (NYSE:S), today announced the Florida launch of Unlimited by Boost®, a wireless calling plan that provides unlimited local and nationwide long distance calling and text messaging from a large home calling area for a fixed monthly price.

“We are shaking up the mobile phone market in Florida by offering a wireless calling plan that is reliable, affordable and convenient”

Consumers can take advantage of unlimited local and long distance wireless voice service for $45 a month, or unlimited local and long distance wireless voice service, and unlimited text and picture messaging for only $50 a month. Customers making or receiving calls outside of their home calling area are charged 15 cents per minute.

The Unlimited by Boost plan offers a large home calling area, allowing consumers greater flexibility when making calls. Florida’s home calling areas include the following:

• Jacksonville/Tallahassee - Home calling area includes the greater Jacksonville/Tallahassee metropolitan region. Starting Nov. 12, Jacksonville/Tallahassee residents will also have the option of expanding their home calling area to Tampa/Orlando and Miami/Ft. Lauderdale for an additional $5 per month.
• Tampa/Orlando - Home calling area includes the greater Tampa/Orlando metropolitan region. Starting Nov. 12, Tampa/Orlando residents will also have the option of expanding their home calling area to Jacksonville/Tallahassee and Miami/Ft. Lauderdale for an additional $5 per month.
• Miami/Ft. Lauderdale – Home calling area includes the greater Miami/Ft. Lauderdale metropolitan region. Starting Nov. 12, Miami/Ft. Lauderdale residents will have the option of expanding their home calling area to Jacksonville/Tallahassee and Tampa/Orlando for an additional $5 per month.

“We are shaking up the mobile phone market in Florida by offering a wireless calling plan that is reliable, affordable and convenient,” said Don Girskis, general manager, Boost Mobile. “We are energized by the success that Unlimited by Boost has achieved in existing markets, and are excited to expand the service to meet the wireless needs of value-seeking, wireless consumers in Florida.”

The availability of Unlimited by Boost in Florida is part of a service and sales expansion to 10 additional U.S. states. Previously offered in California and Texas only, Unlimited by Boost is now available in 12 states including: Alabama, Arkansas, California, Florida, Georgia, Louisiana, Mississippi, Nevada, North Carolina, Oklahoma, Tennessee and Texas.

For a limited time, Boost Mobile is offering the first month of Unlimited by Boost service free of charge with purchase of a new phone, including the Motorola c290 and W385 phones, and with activation of a new account. The suggested retail price for the c290 is $99.99 and $129.99 for the Motorola W385. Starting Nov. 12, Boost Mobile will offer a wireless Web price plan that includes unlimited voice, unlimited text, unlimited picture messaging and unlimited Web browsing for as low as $55 per month depending on market.

Unlimited by Boost is available at participating wireless dealer retail locations in Florida, and starting next week will be offered at local Wal-Mart stores. Florida residents can locate their nearest participating wireless dealer offering Unlimited by Boost by calling 1-877-TLK-MORE (855-6673) or online at www.boostmobile.com.

Unlimited by Boost customer benefits offered at no additional charge include voicemail, caller ID, call waiting and 3-way calling. Unlimited by Boost is also making it easier for customers to pay for their service. With automatic monthly payment now available online, customers can register a credit card with Unlimited by Boost Customer Care and monthly payments will automatically be deducted on the customer’s monthly anniversary date. Customers can also purchase Unlimited by Boost rechargeable cards to replenish their accounts at participating 7-Eleven stores.

As with all service plans available from Boost Mobile, there are no contracts, credit checks or activation fees. Unlimited by Boost operates on a dependable nationwide CDMA network, providing customers with high-quality wireless service that enables them to use their mobile phones virtually anywhere in the U.S.

Unlimited by Boost marks Boost Mobile’s first product and service offering to take advantage of Sprint’s CDMA network technology. Boost Mobile continues to sell and support both Pay-As-You-Go and Boost Premium Prepaid (hybrid) wireless service and handsets nationwide that operate on the Sprint Nextel iDEN network.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services. Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers - the majority of which are under the age of 25. Experience Boost on the Web at www.boostmobile.com

Editor’s Note:

Images of Unlimited by Boost local market coverage maps, the Motorola c290 and W385, and interviews with Boost Mobile executives, wireless market analysts, and local Unlimited by Boost subscribers are available upon request.

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