The Homax Group Acquires Black Flag

BELLINGHAM, Wash.--(EON:Enhanced Online News)--The Homax Group, Inc., a leading specialty-application consumer products supplier to the home-care and repair markets, announced today it has acquired Black Flag Brands, LLC. The announcement was made jointly by Ross Clawson, President of The Homax Group; and Steve Hill, President of Black Flag Brands.

“With a strong and supportive partner like Homax in our corner, we are well-positioned to create new opportunities for Black Flag and advance our leadership in the insecticide marketplace”

One of the longest, continuously marketed consumer brands in the United States, Black Flag Brands manufactures and markets more than 30 different insect control products in the United States and throughout the Caribbean under the brand names: Black Flag^®, Roach Motel^®, Fly Motel^®, and Yellow Jacket Motel^®. Black Flag solutions to home and yard invading insects have always been an industry standard.

“Black Flag adds a powerful brand to our portfolio,” said Clawson. “As one of the preeminent brands in a retail marketplace worth almost $2 billion, Black Flag’s brand recognition and market penetration can serve as a catalyst for Homax’s other products in a number of retail channels.”

Hill noted one of the reasons why Homax makes sense for Black Flag is that its products are at or near the top of every category.

“With a strong and supportive partner like Homax in our corner, we are well-positioned to create new opportunities for Black Flag and advance our leadership in the insecticide marketplace,” he said. “I am impressed with how Homax’s products perform for its customers. Those relationships drive sales, and it is those types of intangibles which make this a great move for long-term Black Flag growth.”

Clawson noted that current Black Flag retail partners and customers will see little to no change in how the company operates its business. He further noted that the investment in Black Flag fits in the mold of other investments of Olympus Partners, a Stamford, CT-based private equity firm for whom Homax is a portfolio company.

About The Homax Group

Based in Bellingham, WA, The Homax Group, Inc. is a leading supplier of high-quality, consumer friendly, DIY and contractor products. Its top-selling brands include Homax^®, Magic^®, Goo Gone^®, Jasco^®, Tile Guard^®, Rhodes American^®, Natural Magic^® and Stone Care International^®. These products are carried nationally at home centers, mass merchandisers, hardware stores, paint dealers, grocery chains and specialty retailers.

About Black Flag Brands

Based in New York Mills, NY, Black Flag® has killed more insects for more years than any other insecticide brand. The first Black Flag product was sold in 1833. Since then, the brand has always stood for extremely effective insect control.

About Olympus Partners

Based in Stamford, CT, Olympus Partners is a private equity firm focused on middle market management buyouts and later stage venture capital deals. Founded in 1988, Olympus manages over $3.1 billion, with a portfolio of investments that includes business services, healthcare manufacturing and services, financial services, consumer products and software.

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