The Mouse Makes House Calls: Vacationers That Purchase a Walt Disney World Vacation to Receive a Call From Mickey Mouse on Christmas Day

ORLANDO, Fla.--(EON:Enhanced Online News)--Walt Disney Parks and Resorts today announced that families in the U.S. and Canada that book between now and Dec. 23 will get a telephone call from Mickey Mouse personally announcing the good news on Christmas Day.

“Marketing to Moms Coalition Study Shows Key Holiday Shopping Plans”

Parents can plan their trips start-to-finish online and choose to have Mickey Mouse call their house and give a magical surprise to their kids on Dec. 25. They can also select the greeting that Mickey gives their families – either “Merry Christmas” or “Happy Holidays.” Starting on Cyber Monday, Disney launches the special “Mickey Call” holiday promotion website directing families to book their Disney vacation packages online, by calling Walt Disney World Resort at 407/939-7734 or through a travel agent.

“Many families purchase Walt Disney World vacations as Christmas gifts for their kids,” said Walt Disney World President Meg Crofton. “The call from Mickey is a creative, personalized way to bring magic into homes on Christmas morning and to get kids excited about their incredible gift.”

The “Mickey Call” holiday promotion is back by popular demand after its success last holiday season, when Mickey Mouse called thousands of homes on Christmas Day, making the holiday extra special for those families. This year the holiday gift promotion is expected to be even more popular, largely appealing to the savvy group of “online moms” who want gift-giving without the hassle and in just a few clicks.

“Research shows that the majority of moms (62%)^a will do at least some of their holiday shopping online this year,” Crofton said. “This is a chance to connect with parents online and help them add some special magic to the holidays. This holiday, parents get Disney vacation packages at an affordable price, and kids get a Christmas surprise from Mickey.”

This Disney holiday offer will be available to families who book a non-discounted 2008 Walt Disney World vacation online at Disneyworld.com/holidaycall or by calling Walt Disney World Resort at 407/939-7734 or through a travel agent.

Multimedia available: Photo and Audio Recording

About Walt Disney Parks and Resorts

Walt Disney Parks and Resorts is where dreams come true and magic comes to life. This segment of The Walt Disney Company encompasses 11 theme parks at five of the world’s leading family vacation destinations – Disneyland Resort, Walt Disney World Resort, Tokyo Disney Resort, Disneyland Resort Paris and Hong Kong Disneyland. It also includes: Disney Cruise Line; Disney Vacation Club; Adventures by Disney; Disney Regional Entertainment, which operates the ESPN Zone sports dining and entertainment centers; World of Disney stores in New York, Orlando and Anaheim; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions. Walt Disney Parks and Resorts had approximately $10 billion in revenues in fiscal 2006. More information about Disney Travel on Demand and all of Walt Disney Parks and Resorts can be found at www.DisneyParks.com.

^aSource: “Marketing to Moms Coalition Study Shows Key Holiday Shopping Plans” PR Newswire, Sept 25, 2007

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