Hilton HHonors^® Gives Members More Choices with Premier Online Rewards Store

BEVERLY HILLS, Calif.--(EON:Enhanced Online News)--Want to buy an iPod^® or a TAG Heuer watch with those extra hotel rewards points? The Hilton Family of Hotels today launched the online Hilton HHonors Rewards Store, the industry’s premier merchandise redemption offering, where members are able to redeem their points for a plethora of products, from golf clubs to high-definition TVs.

“Members can now access the online store to redeem points for all kinds of merchandise or even purchase gifts for their loved ones just in time for the holidays.”

Committed to providing a rewarding and convenient guest loyalty program, Hilton HHonors^® has partnered with Maritz, a leading provider of sales and marketing services including full-service loyalty programs, customer experience management, sales effectiveness and employee engagement, to offer a diverse range of products that members can now redeem with their HHonors points. The online store adds further variety to Hilton HHonors’ already extensive collection of redemption options, including Experience Rewards, an assortment of extreme and lifestyle activities and once-in-a-lifetime experiences.

“The HHonors Rewards Store represents the evolution of our redemption process and reinforces our strategy of offering our members more options and flexibility to use their points any time they choose,” said Adam Burke, senior vice president of customer loyalty for Hilton Hotels Corporation. “Members can now access the online store to redeem points for all kinds of merchandise or even purchase gifts for their loved ones just in time for the holidays.”

The site offers more than 5,500 products, from kitchen appliances to fashion accessories, from popular brands including Apple, Sony, Callaway, TaylorMade, Canon, Movado, KitchenAid, Tumi, kate spade, Dooney & Bourke and more. Members can also enjoy the 35 available gift cards from various companies such as Saks Fifth Avenue, Best Buy^™(a), Harry & David, Bloomingdale’s, Borders, Macy’s and Ruth’s Chris Steak House(b).

The user-friendly online store is connected directly to Hilton HHonors’ database for easy and secure transactions. Regular site visitors can set up personalized wish lists to keep track of whatever their hearts desire, and for those members who still long for the human touch, a toll-free customer service number is also available.

To find out more information about the Hilton HHonors Rewards Store, please visit www.hiltonhhonors.com/shopping.

About The HHonors Program

Hilton HHonors^® is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip^® to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,800 participating Hilton^®, Conrad^®, Doubletree^®, Embassy Suites Hotels^®, Hampton Inn^®, Hampton Inn & Suites^®, Hilton Garden Inn^®, Hilton Grand Vacations^™, Homewood Suites by Hilton^® and The Waldorf=Astoria Collection^™ hotels around the world.

Due to the veritable flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonfamily.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may enroll at any participating Hilton^®, Conrad^®, Doubletree^®, Embassy Suites Hotels^®, Hampton Inn^®, Hampton Inn & Suites^®, Hilton Garden Inn^®, Hilton Grand Vacations^™, Homewood Suites by Hilton^® and The Waldorf=Astoria Collection^™ hotels around the world.

Hilton Hotels Corporation is the leading global hospitality company with more than 2,800 hotels and 480,000 rooms in 76 countries and territories, including 100,000 team members worldwide.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton^®, Conrad^® Hotels & Resorts, Doubletree^®, Embassy Suites Hotels^®, Hampton Inn^®, Hampton Inn & Suites^®, Hilton Garden Inn^®, Hilton Grand Vacations^™, Homewood Suites by Hilton^® and The Waldorf=Astoria Collection^®.

The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable^®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

Hilton Hotels Corporation’s sponsorship of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.

For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com.

The following service marks are owned by Hilton Hospitality, Inc.: Hilton^®, Doubletree^®, Embassy Suites Hotels^®, Hampton Inn^®, Hampton Inn & Suites^®, Hilton Garden Inn^®, Hilton Grand Vacations Club^® and Homewood Suites by Hilton^® and The Waldorf=Astoria Collection. Conrad^® is owned by Conrad Hospitality, LLC.

(a) BEST BUY and the BEST BUY logo are trademarks of Best Buy Enterprise Services, Inc.

(b) The listed merchants are in no way affiliated with Hilton HHonors, nor are the listed merchants considered sponsors or co-sponsors of this program. Use of merchant names and/or logos are by permission of each respective merchant and all trademarks are the property of their respective owners. Terms and conditions are applied to gift cards/certificates. Please see the merchant's gift card/certificate/website for additional terms and conditions, which are subject to change at merchant's sole discretion, if permitted by law.

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