Moses Anshell Launches New Advertising Campaign for Ubisoft®’s My Word Coach Video Game

PHOENIX--(EON:Enhanced Online News)--Moses Anshell, an independently owned advertising agency based in Phoenix, has been selected by Ubisoft, one of the world’s largest video game publishers to develop a creative print and television advertising campaign for the launch of My Word Coach video game. My Word Coach, developed under the guidance of a linguist, is a game that anyone can play to improve vocabulary and increase confidence in verbal expression. The game consists of a variety of training exercises, four “Coach” personalities and a database of more than 16,800 words to master.

“We’ve had to personalize each campaign to each audience, but Ubisoft has given us the freedom to explore some really wild things and we’re excited about the outcome. This has been one of the most fun storytelling projects I have ever been a part of.”

Moses Anshell developed TV and print ads that are running throughout the U.S. and in Europe.

“It’s a real challenge making humor translate across geographic boundaries,” said David Leibowitz, VP and Creative Director for Moses Anshell. “We’ve had to personalize each campaign to each audience, but Ubisoft has given us the freedom to explore some really wild things and we’re excited about the outcome. This has been one of the most fun storytelling projects I have ever been a part of.”

Louie Moses and Jos Anshell opened up shop in downtown Phoenix in 1982; they have represented an eclectic variety of clients, currently including US Airways, Nintendo, Shutters on the Beach, The Arizona Office of Tourism, among many others.

About Moses Anshell

Moses Anshell is a full-service marketing agency headquartered in Phoenix, Arizona. Clients include US Airways, Nintendo, Shutters on the Beach and Hotel Casa del Mar, Arizona Office of Tourism, Snell Real Estate and others. Moses Anshell has received more awards for their creative work than any other Arizona agency and was named one the top 20 creative shops in the country by Creativity Magazine. For more information, visit www.mosesanshell.com.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.

© 2007 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Nintendo DS and Wii are trademarks of Nintendo. © 2006 Nintendo.

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