GoGo Images Fills Gap for Multi-Cultural Stock Photography

SEATTLE--(EON:Enhanced Online News)--GoGo Images, www.gogoimages.com, a stock photography agency, has opened the doors to the first specialty store of multi-cultural stock imagery depicting the accomplishments of Latin, Asian, Indian, Black, Middle Eastern, and LGBT population segments, to meet a multi-million image gap for use in marketing and publishing.

“65% of the world’s Gross Domestic Product is produced by people who are seen in 5% of the world’s existing commercial stock images”

“65% of the world’s Gross Domestic Product is produced by people who are seen in 5% of the world’s existing commercial stock images,” said Joe Barrett, GoGo Images CEO. “40% of the world’s purchasing power is in the hands of people who are seen in 5% of the world’s commercial stock images. GoGo Images was founded to close this gap.”

Mirroring the marketing segmentation strategy of leading specialty retailers such as Sephora within the cosmetics industry, the GoGo Images boutique offers advertisers, marketers, and publishers a well-merchandized mix of premium multi-cultural stock photography, deliberately absent of other content categories. “Professional users are tired of pawing through millions of image SKUs in the leading stock photography mega stores to uncover the few hidden gems or the politically correct ‘United Colors of Benetton’ images,” said Jennifer Hurshell, Chief Creative Officer. “They’re under huge time pressure to find relevant content that can help sell their products and services to multiple target audiences in multiple regions, and actually pushed us to open a one-stop shop.”

Barrett and Hurshell — both self-admitted “recovering marketers” and image industry veterans — co-founded GoGo Images in 2006, following executive posts at Bill Gates-owned Corbis. The launch of the boutique follows the creation of GoGo Images’ multi-cultural royalty free (RF) stock photography collection, which can be licensed at more than 100 stock imagery distributors around the world.

“The new reality is that our content is highly salable on a global basis, not just within the markets it mirrors,” said Joe Barrett, CEO. “Clients tell us that increasingly — regardless of where their headquarters are situated — they have to localize their communications to the many regions in which they operate, and they have a hard time accessing relevant images.” Jeff Yang, VP of Iconoculture, the leading strategic consumer research and advisory service provider, agrees. “Successful global brands have to be both creatively and visually authentic. This requires the painstaking integration of deep customer insight and creative execution — going beyond the obvious need for diverse talent. In order to show that your brand “gets it” you have to get the nuances right.”

Carlos Segura, named one of the “World’s 100 Best Designers” in Taschen’s Graphic Design for the 21st Century, said, “It’s about time someone paid attention to this gap. GoGo Images has made my job easier by bringing together the highest quality multi-cultural content in an organized and tightly edited site.”

About GoGo Images

GoGo Images is a stock photography agency dedicated to produce, acquire, and represent the best multi-cultural commercial images to meet the 2-million image gap bemoaned by advertisers, marketers, and publishers around the world. The company’s highly focused content offering is based on extensive ethnographic research, trend-spotting, creative intelligence, and economic analysis, and is produced by the world’s top photographers. Clients can license this imagery at www.gogoimages.com, the first dedicated “multi-cultural imagery boutique,” or find the GoGo Images collection at more than 100 leading international stock imagery distributors.

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