Maconomy US Consultants to Share Agency Management Best Practices at Marketing Communications Industry Events this Spring

BOSTON--(EON:Enhanced Online News)--Maconomy US, leading provider of business solutions for professional services and marketing communications organizations, announced today that its consultants will be on hand to share best practices in agency management and copies of “People Made Profitable,” its new handbook for agencies to develop stronger, more strategic financial and operational practices, at the following industry events this Spring:

• Bulldog Reporter’s Media Relations Summit 2008, San Francisco, April 6 – 8, 2008, Booth #307
• AAAA Leadership Conference, Laguna Niguel, CA, April 30- May 2, 2008
• ANA Financial Management Conference, Naples, FL, May 4-7, 2008

For nearly two decades, Maconomy US consultants have been working with marketing communications firms large and small from across the globe to develop more strategic financial and operational practices. Based on that experience, “People Made Profitable” outlines the many challenges of running a professional services organization such as an advertising, public relations or marketing communications agency. It also highlights best practices case studies in agency management on some of the industry’s most successful firms including: Millward Brown, Ramboll and Technia.

At these events, Maconomy will also showcase the latest modules in its enterprise resource planning software suite: Maconomy People Planner, an advanced capacity and resource planning solution, and Maconomy AnalytiX, a business analysis tool based on the Business Objects platform that helps companies analyze and present business-critical information across the company.

About Maconomy US

Maconomy US maximizes profitability for mid to large size professional services organizations by providing software and services that optimize finance management, job costing, project management, business intelligence, and resource planning in one integrated ERP solution. The company is a subsidiary of Maconomy A/S, headquartered in Copenhagen, Denmark and founded in 1989. Maconomy A/S is a global provider of industry-specific business solutions for professional services companies and marketing communications organizations and today Maconomy supports more than 100,000 users in more than 60 countries.

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