Greystripe to Offer Titles From Vivendi Games Mobile in New “Try Before You Buy” Preview Games Category

SAN FRANCISCO--(EON:Enhanced Online News)--Greystripe, the largest ad-supported mobile games and applications distributor in the world, announced a collaboration with Vivendi Games Mobile, a division of Vivendi Games, to offer select titles through Greystripe's new "Try Before You Buy" "Preview Games" category. The "Preview Games" category adds another option to the more than 800 free titles currently in Greystripe's extensive offering.

“Our customers love it – 75% tell us they will visit the Preview category again; even more exciting, this option is working to generate high levels of purchase intent with over half of consumers expressing interest in paying for the full version of the game.”

Five titles from Vivendi Games Mobile will be available in the new for-pay game category available to users as "preview games" on Greystripe's online and mobile gaming portal, GameJump.com as well as through Greystripe's 45 catalog partners. The new "Preview Games" category allows users to play the most popular mobile games on a trial basis before purchasing full versions.

"Offering Vivendi Games Mobile's selection of award-winning titles shows our commitment to providing top-tier, first-run titles and a variety of mobile content experiences to consumers – for free," said Erica Chriss, VP Business Development and Strategy for Greystripe. "Our customers love it – 75% tell us they will visit the Preview category again; even more exciting, this option is working to generate high levels of purchase intent with over half of consumers expressing interest in paying for the full version of the game."

The award-winning titles from Vivendi Games Mobile available for preview include:

1. "Caesar"™ – Best Mobile Game of the Year (Strategy), Airgamer 2006

2. "Surviving High School™ '08" – Best-Selling Original IP**

3. "Surviving Hollywood™" – Editor's Awards, Wireless Gaming World and IGN**

4. "The Legend of Spyro(R) The Eternal Night" – Best Mobile Video Game Award, Video Game Festival 2007

5. "Urban Attack"™ – Gold Awards, Mobile Games FAQ 2007 and Pocket Gamer 2007

"Vivendi Games Mobile has been very successful in achieving high conversion rates with mobile game demos," said Lou Fasulo, vice president of Distribution Americas for Vivendi Games Mobile. "We are excited to continue our work with Greystripe because we feel that their new 'Preview Games' category extends our reach to an entirely new demographic of mobile gamers."

The "Try Before You Buy" "Preview Games" category marks Greystripe's first foray into for-pay games. The vast majority of Greystripe's mobile games are made free via its online and mobile gaming portal, GameJump.com and through its AdWRAP Catalog Platform.

ABOUT GREYSTRIPE

Greystripe is the world's first and leading ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com (http://www.gamejump.com/), through the mobile web (http://gjmp.tw), and through its over 45 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at http://www.greystripe.com.

ABOUT VIVENDI GAMES MOBILE

Vivendi Games Mobile (www.vgmobile.com), a division of Vivendi Games, creates and publishes quality titles for the mobile games market. The division runs a global business, with its headquarters, operations and an internal development team in Paris, a US-based team in Los Angeles and its Centerscore studio in San Mateo, California. The company publishes games based on original IP, popular entertainment licenses and classic Sierra Entertainment IP, which are distributed by more than 90 operators and dozens of Web portals in 60 countries around the world.

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