AMD Delivers Complete and Balanced Solutions for Desktop PCs

SUNNYVALE, Calif.--(EON:Enhanced Online News)--AMD (NYSE:AMD) today announced the availability of three new AMD Phenom™ X3 triple-core processors that, when combined with the AMD 780 series chipset, can give consumers a full HD experience and visually stunning gaming and digital performance. As the world’s only triple-core x86 processor, AMD Phenom X3 processors can bring multicore technology to a broader audience in search of desktop processors that easily handle today’s multi-threaded digital entertainment workloads.

“As an industry leader taking advantage of multi-core technology, we are planning to utilize the powerful processing technology of AMD Phenom X4 and AMD Phenom X3 processors to benefit customers using the Microsoft suite of products.”

The proliferation of digital media devices and entertainment changes the way consumers use PCs and creates stronger demand on the processing and graphics capabilities. Two of the biggest determinants of the user experience when purchasing a PC are graphics and processors, with consumers weighing trade-offs. AMD solution-based PCs can free consumers from this dilemma with balanced platforms that enable the Ultimate Visual Experience complete with scalability and great value.

“In today’s market customers are too often forced to weigh the benefits of one component over another while sifting through one-sided marketing claims,” said Leslie Sobon, AMD director of Product and Brand Management. “AMD is the only company in the world that is able to deliver a balanced platform solution without compromising performance, delivering a thrilling visual experience and powerful multi-threaded application performance.”

AMD solution-based desktop platforms allow channel partners flexibility and choice, while providing platform differentiation to meet the varying demands of their end-users. AMD has unique mainstream value with AMD Phenom X3 processors and AMD 780G chipsets; platforms based on this solution can deliver the processing and visual performance users have historically received only in higher end systems. The addition of ATI Radeon™ graphics processors enables a range of compelling, premium desktop offerings, delivering the ultimate gaming and digital media entertainment experience. Specifically, ATI Hybrid Graphics Technology can accelerate performance by harnessing the power of both the ATI discrete graphics card and the motherboard’s AMD 780G integrated graphics for outstanding performance and value.

“AMD multi-core technology, including AMD Phenom X4 and AMD Phenom X3 processors, lead the growing trend toward power and performance improvements in desktop computing,” said Keith Smith, director for the Microsoft Developer Division at Microsoft Corp. “As an industry leader taking advantage of multi-core technology, we are planning to utilize the powerful processing technology of AMD Phenom X4 and AMD Phenom X3 processors to benefit customers using the Microsoft suite of products.”

Microsoft added optimizations and AMD Phenom triple-core support into the next version of Microsoft Expression Encoder, which is currently in beta testing. Expression Encoder is a feature of Microsoft Expression Media that offers encoding, enhancement and publishing of rich media experiences to Microsoft Silverlight.

Availability

AMD Phenom X3 processors are expected to be available from AMD’s leading channel providers.

AMD Phenom™ X3 8750 triple-core processor - (2.4GHz) - $195

AMD Phenom™ X3 8650 triple-core processor - (2.3GHz) - $165

AMD Phenom™ X3 8450 triple-core processor - (2.1GHz) - $145

Additional pricing information for AMD processors is available; as well as press collateral for AMD Phenom X4 and AMD Phenom X3 models including product specifications and availability, images and partner support.

About AMD

Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide.

© 2008 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Phenom, and combinations thereof and ATI Radeon are trademarks of Advanced Micro Devices, Inc.

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