Business Wire Webinar Series Provides How-To Help on Press Releases

NEW YORK--(EON:Enhanced Online News)--Business Wire’s popular webinar series continues in May with continuing education on how to optimize press releases for search engines as well as social media lessons for new media neophytes.

“Be an SEO Hero -- Optimize Your Press Release for Search”

“Our clients are hungry for how-to info on the new rules for press releases,” said Monika Maeckle, Vice President of New Media for Business Wire, adding that the free webinars focus on teaching clients and others “how to use new and social media tools to turn the humble press release into an interactive marketing tool.”

Business Wire’s May 2008 Webinar Schedule follows.

Wednesday, May 7, 2008

"Lost in MySpace?"

10 AM Pacific / Noon Central / 1PM Eastern

Still floating in a fog, trying to figure out how to apply Web 2.0, social media and SEO to your press releases? Don't despair. Business Wire answers your most frequently asked questions.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive

• To register: https://www1.gotomeeting.com/register/618916985

Tuesday, May 13, 2008

"Be an SEO Hero -- Optimize Your Press Release for Search"

10 AM Pacific / Noon Central / 1 PM Eastern

Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Host: Maria Van Wambeke, Product Development Specialist

• To register: https://www1.gotomeeting.com/register/807292680

Wednesday, May 21, 2008

“EON: Enhanced Online News”

10 AM Pacific / Noon Central / 1 PM Eastern

SEO, Social Media, and Multimedia in PR: what's new and what you can do NOW to improve the new media traction and effectiveness of your press releases.

Hosts: Sarah Shepard, Senior Account Manager and New Media Specialist

Clint Howell, Senior Account Executive and New Media Specialist

• To register: https://www1.gotomeeting.com/register/743282764

Tuesday, May 27, 2008

“Be an SEO Hero -- Optimize Your Press Release for Search”

10 AM Pacific / Noon Central / 1 PM Eastern

Learn how to write for robots with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Host: Maria Van Wambeke, Product Development Specialist

• To register: https://www1.gotomeeting.com/register/378007563

Wednesday, June 4, 2008

“Your Text Needs a Partner: Using Multimedia to Drive Press Release Results”

10 AM Pacific / Noon Central / 1 PM Eastern

A .jpg says a thousand .txt! Learn how to increase press release traction by adding multimedia. We’ll review success stories and provide how-to tips.

Your guides:

Jennifer Saragosa, Account Manager and New Media Specialist

Malcolm Atherton, Account Executive and New Media Specialist

• To register: https://www1.gotomeeting.com/register/345793628

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