Huntsville’s WEUP-FM Launches ActiveAccess Desktop Application to Engage Listeners from Their Computers with Streaming Video & Audio, Promotions and Breaking News

CHANTILLY, Va.--(EON:Enhanced Online News)--ActiveAccess (http://www.activeaccess.com), a digital content delivery platform offered by BIA Information Network (BIN), announced today that WEUP-FM, Huntsville, Alabama’s leading urban radio station, has launched “WEUP On Your Desktop,” a computer desktop application for listeners to remain connected to the station when a radio isn’t nearby but they want access to live streaming broadcasts, station promotions, breaking news and WEUP’s video of the week delivered directly to their computers.

“BIN’s desktop applications give consumers’ customizable subject channels of choice that separate them from the clutter of email and the Internet.”

“WEUP On Your Desktop” will also take advantage of the Active Access technology by providing a built-in RSS reader so its listeners can store their favorite RSS feed, and will send relevant text alerts and crawls through the application on topics such as news, weather, and AMBER Alerts. Other benefits include local and national weather, a quick-search Yahoo! bar, and easy participation in station contests and giveaways.

“We invested in ActiveAccess because of the opportunity it affords us to give radio a visual impact to our listeners so that they can build a better connection with WEUP and its deejays, video promotions, and our new dimension of interactivity,” said Hundley Batts, Sr., co-owner and operator of WEUP-FM’s parent company, Broadcast One. “The ActiveAccess technology also allows us to communicate directly with our audience through text alerts and notices to their computers, so they can respond to in real-time.”

“WEUP On Your Desktop” is available through a light-weight download from http://www.103weup.com/pages/pages.php?page=34. To operate, it requires about as much memory as a single webpage, containing no adware, spyware or malware. “WEUP On Your Desktop” can operate at work or home and does not interfere with corporate servers or network environments. Once installed, the application sits as an icon on a PC desktop and requires Internet access. As with all ActiveAccess desktop applications, “WEUP On Your Desktop” can deliver targeted content based on user preferences and zip code.

“The ActiveAccess technology perfectly suits broadcast companies looking to continue the audience interaction throughout the day. The desktop application’s interactivity provides a multitude of uses from streaming audio and video to revenue generating space that can tie directly into station promotions,” said Thomas Buono, President and CEO of BIA Financial Network, parent company of BIA Information Network. “BIN’s desktop applications give consumers’ customizable subject channels of choice that separate them from the clutter of email and the Internet.”

Currently used by corporations, universities, and trade associations, ActiveAccess’ desktop applications are expanding to the consumer market with products such as NewsView and ParentPower Index as a method to unclutter the Internet and provide convenient access to subject-specific information chosen by the user and delivered directly to the PC. For more information on ActiveAccess and how it can be customized to deliver digital content for companies, or how it can generate new forms of revenue, visit http://www.activeaccess.com/radio or email info@activeaccess.com to request a personal demonstration.

About WEUP-FM

WEUP-FM traces its history to 1958, as Alabama's first black-owned and black-operated radio station. Since 1987 it has been owned and operated by Broadcast One, led by the husband and wife team of Hundley Batts, Sr. and Dr. Virginia Caples. The station has continued to expand its audience by acquiring Moulton, Alabama's WHIY 1190 AM, WEUP-FM 103.1, and adding WEUV-AM 1700 to the group of stations that are part of Huntsville's Heritage Station. The stations reach goes beyond the airwaves and can be heard globally at http://www.103weup.com or http://www.weupam.com.

About BIA Information Network

BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government and media industries. BIN’s premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, American Business Media, Meredith Corporation, Nexstar Broadcasting, The George Washington University, and Penn State University. Further information is available at: http://www.activeaccess.com.

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