PFAFF® Unveils Its New EXPRESSION™ Line of Sewing Machines

HAMILTON, Bermuda--(EON:Enhanced Online News)--Today SVP Worldwide, owner of PFAFF®—the world’s leading brand of premier sewing and embroidery machines, announced the introduction of its new EXPRESSION™ line of sewing machines. The spacious, bright and precise features provide flexibility for quilting, fashion design, and home décor projects. The PFAFF EXPRESSION line includes the EXPRESSION 2.0, 3.0 and the QUILT EXPRESSION 4.0 designed specifically for quilters’ needs.

“The EXPRESSION line of sewing machines not only creates exquisite fashions, it provides a high level of sewing ease for individual expression.”

“Personal expression is at the heart of sewing,” said Don Fletcher, CEO of SVP Worldwide. “The new PFAFF EXPRESSION line of sewing machines perfectly complements the creativity and attention to details that sewers require. PFAFF’s 146 year sewing heritage has reached another significant milestone that will help sewers realize their sewing potential.”

Prominent features on the new PFAFF EXPRESSION line result in perfect precision for sewing projects ranging from curtains to tablecloths, coverlets to fashion clothing and quilting.

Spacious: With 250 mm / 10 inches of space to the right of the needle, sewing projects can easily be made with exceptional amounts of fabric. Sewing tubular items like sleeves is convenient with the long slender free-arm. Adding a personal design to quilts through free-motion sewing and embroidery is now made easy.

Bright: Dual lights illuminate the entire work area with no shadows and the large illuminated graphic display shows sewers the selected stitch in actual size at the recommended setting. With 37 different needle positions available for a straight stitch, sewers can stitch each stitch exactly where desired with a simple touch of a button.

Precise: The Original IDTTM feature guarantees even fabric feed from top to bottom and the automatic tie-off at the beginning and end of each seam makes for a quick and easy finish. The electronic needle piercing power provides perfectly even stitches while the 9 mm wide decorative stitches, cross stitches, hemstitches and quilt stitches give a personal touch to all sewing projects.

“The new PFAFF EXPRESSION line of sewing machines is bringing affordable high quality features to sewers around the world,” said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. “The EXPRESSION line of sewing machines not only creates exquisite fashions, it provides a high level of sewing ease for individual expression.”

The PFAFF EXPRESSION line of sewing machines can be viewed at www.pfaff.com or consumers can visit their local PFAFF authorized retailer to try the new machines.

About PFAFF

The pinnacle of German design and engineering, PFAFF sewing machines are the world’s premier precision machines that sewers aspire to own. The PFAFF brand has a 146 year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. As the perfector of the sewing craft, PFAFF machines are the catalyst for passionate sewers, giving high quality results in all aspects of sewing. Known for technical refinements and precision, PFAFF sewing and embroidery machines inspire sewers to perfect their art.

About SVP Worldwide®

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company’s brands view the following websites: www.svpworldwide.com, www.singer.com, www.husqvarnaviking.com, www.pfaff.com, www.sewingideas.com, www.myembroideries.com.

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