Wine Enthusiast Sees Immediate ROI in Online Business with Adobe Scene7 Solution

SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Wine Enthusiast, a leading worldwide marketer of “everything wine,” has enhanced its online business with the help of Adobe® Scene7®, Adobe’s software as a service offering for eCommerce and multi-channel marketing companies. Wine Enthusiast’s consumer website markets thousands of wine-related products such as wine cellars, accessories, storage as well as wine ratings, education and events.

“We’re excited to provide Wine Enthusiast with a range of scalable rich media solutions to help drive sales and streamline image publishing while improving the customer experience.”

Using Adobe Scene7 to realistically contour custom fonts dynamically on customizable products, Wine Enthusiast has been able to deploy a photo-real preview capability on its website, which has increased customer conversions by more than 2X. Now online shoppers have the ability to preview customized merchandise such as engraved wine glasses, monogrammed coasters, serving pieces, etc. prior to purchase.

Wine Enthusiast has also reduced its image management time by 5X while increasing the amount of imagery presented across its site by using Adobe Scene7 hosted services. Wine Enthusiast delivers better imagery on its website and richer functionality such as: dynamic zoom, pan and alternate views on nearly all products; and displays product images on the check-out page for visual confirmation, recently-viewed items, up-sell and cross-sell opportunities.

The Scene7 rich media platform dynamically generates and delivers unlimited derivatives from high-quality single master images, allowing companies such as Wine Enthusiast to speed time to market and drastically reduce image production costs. In addition to delivering improved functionality and imagery to customers online, with Scene7, Wine Enthusiast no longer has to create multiple images to support its affiliate network and can simply offer them automatic download.

Quotes:

Doug Mack, Vice President and General Manager of Consumer and Hosted Solutions at Adobe

• “Wine Enthusiast continues to show its long-standing market leadership and commitment to customers by providing relevant visual information online.”
• “We’re excited to provide Wine Enthusiast with a range of scalable rich media solutions to help drive sales and streamline image publishing while improving the customer experience."

Francis Juliano, Chief Marketing and Information Officer, Wine Enthusiast Companies

• “Using Scene7 is significantly easier than our previous system which only enabled zoom on fewer products. With Scene7, we have a hosted solution with much broader functionality that enables us to scale richer features across our site as well as gives us the flexibility to add online videos in the future.”
• “The improved imagery and functionality of Scene7 has increased our overall ROI. Also, after implementing Scene7, we have noticed customer inquiries about product details have been practically eliminated as critical information is now visible online.”

Helpful links: http://www.scene7.com/, http://www.wineenthusiast.com/

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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