LOS ANGELES--()--The Lippin Group, one of the world’s leading independent entertainment/communications public relations and marketing firms, has entered into an exclusive brand-focused alliance with The jLINE Group, an event development and entertainment marketing firm. Dick Lippin, chairman and CEO, The Lippin Group, and JL Pomeroy, president and founder of The jLINE Group, made the announcement today.
“What we are offering is a low financial cost of entry for companies to be associated with Hollywood and the ability to shape a marketing campaign that achieves heightened brand visibility in the process.”
The partnership evolved from the success of previous joint projects. It will expand The Lippin Group’s “Brand2Hollywood” unit in the areas of event development and production, programming brand integration and product placement.
“The establishment of this new association with jLINE recognizes our belief in the valuable and strategic bridge we can provide between the worlds of entertainment and leading consumer brands. We can create efficient and mutually beneficial ways for these worlds to interact,” Mr. Lippin stated. “What we are offering is a low financial cost of entry for companies to be associated with Hollywood and the ability to shape a marketing campaign that achieves heightened brand visibility in the process.”
Ms. Pomeroy said, “This alliance represents a natural progression for The jLINE Group. Our ability to strategically align consumer brands with entertainment properties will be enhanced with access to The Lippin Group’s considerable entertainment client roster. And with the support of executives in New York, Los Angeles and London, we will be dynamically positioned to execute and promote these brand associations.”
The “Brand2Hollywood” unit, headquartered in Los Angeles, was formed in 2006 as a natural extension of The Lippin Group’s representation of corporate sponsors in television, film and music. Ms. Pomeroy will work closely with the unit’s Executive Vice President Jennifer Price and Vice President Alex Lippin. Their activities will be supported by The Lippin Group’s offices in New York, Los Angeles and London.
About The Lippin Group: The Lippin Group has long worked with corporate sponsors of television programming, including Apple, General Electric, Kraft, Procter & Gamble, Johnson & Johnson, Coca-Cola and Campbell’s Soup. Later, the list expanded to encompass producers and distributors of entertainment in television, film, music, home entertainment and new media.
In addition to representing high-profile projects like "High School Musical," Mad Men" and "Law & Order," the agency also handles industry organizations such as the Academy of Television Arts & Sciences, the Hollywood Radio & Television Society, NATPE, the Independent Film and Television Alliance, the International Academy of Television Arts & Sciences, NAMM and the Monte Carlo Television Festival. Industry event campaigns include the Primetime Emmy Awards, People’s Choice Awards, NAACP Image Awards, ALMA Awards, ESPN’s ESPYS and the Costume Designers Guild Awards, which is executive produced by The jLINE Group.
About The jLINE Group: The jLINE Group specializes in strategic event development, encompassing a vast array of services, including sponsorship and branding partnerships, leveraging charity integration and talent procurement. Further, the company has earned a reputation for successfully producing events from conception to execution. Founder JL Pomeroy has a wealth of experience in media, branding and the entertainment industry. During the past 15 years, Ms. Pomeroy has worked at the executive level bracketing the industry as a magazine publisher at Modern Luxury and as a vice president of sales and marketing at the Richemont Group for brands including Cartier, Montblanc and Alfred Dunhill.