Really Want a New Mattress? Simmons Wants to See How Badly

ATLANTA--(EON: Enhanced Online News)--If you want a new mattress so badly you can see it, all you have to do is make everyone else see it, and you could win a brand new Beautyrest® mattress from Simmons Bedding Company.

“We wanted to host a promotion this summer that not only heightened the visibility of the Beautyrest® brand but allowed us to interact with consumers on a creative level”

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/portal/site/I-REALLY-want-my-Beautyrest-mattress/.

Simmons announces the launch of its “I REALLY want my Beautyrest® mattress” promotion. From July 1^st through September 30^th, visitors who could use the comfort and support of a new Beautyrest® mattress can go to contest.simmons.com to enter a video or photo and essay about why they want a new Beautyrest® mattress.

Ten lucky winners will receive a brand new Beautyrest® mattress, valued up to $3,000, and the many restful nights of undisturbed sleep that come with it. And if they purchased a new Beautyrest® mattress during the promotion, Simmons will refund their purchase price.

Summer is traditionally a popular time to purchase a mattress, and Simmons is using this promotion to generate excitement about the Beautyrest® brand during the hottest part of the sales year.

“We wanted to host a promotion this summer that not only heightened the visibility of the Beautyrest® brand but allowed us to interact with consumers on a creative level,” said Tim Oakhill, Simmons’ executive vice president of marketing. “Thanks to advances in the social media landscape, we’ve been able to develop a promotion that is really unlike anything Simmons has ever done before. We designed the ‘I REALLY want my Beautyrest® mattress’ contest to be a fun endeavor for both entrants and for our company, and we can’t wait to see the entertaining submissions that will be posted to the contest Web site.”

The world’s online consumers, along with a panel of judges, will determine the top 20 contest entries, and visitors to contest.simmons.com will participate in a final round of voting to select the 10 winners. In true “viral marketing” fashion, once their entries have been submitted, contestants can pass along links to the contest Web site to encourage others to vote for their submissions. Simmons is announcing the contest on Facebook and Twitter and is also inviting consumers to participate via the Company’s e-mail newsletter, the Simmons® and Beautyrest® Web sites (www.simmons.com and www.beautyrest.com) and in-store promotion materials. Dealers may place a contest widget, an online application, on their Web sites so that customers may vote for their favorite entry directly from the store’s home page.

“Consumers interact with our brand in many ways; however, at the retail store is where they can immerse themselves in the Beautyrest® experience. For this reason, giving our dealers the tools to make this promotion part of their own marketing efforts is a key component of the campaign,” said Oakhill.

For more information, official rules and to enter the “I REALLY want my Beautyrest® mattress” contest, visit contest.simmons.com.

About Simmons Bedding Company

Atlanta-based Simmons Company, through its indirect subsidiary Simmons Bedding Company, is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest Studio™, ComforPedic by Simmons™, Natural Care®, Beautyrest Beginnings™, BeautySleep® and Deep Sleep®. Simmons Bedding Company operates 19 conventional bedding manufacturing facilities and two juvenile bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit the Company's website at www.simmons.com.

“Safe Harbor” Statement under Private Securities Litigation Reform Act of 1995:

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) compliance with covenants in, and any defaults under, our debt agreements or instruments; (ii) our ability to (a) comply with the terms of the forbearance agreements, including meeting certain conditions contained therein that require continued progress in our restructuring efforts, (b) obtain further extensions to the forbearance periods, or (c) develop and implement a restructuring on acceptable terms, on a timely basis or at all; (iii) compliance by the lenders and note holders with the terms of the forbearance agreements; (iv) increased cost of credit and associated fees resulting from the forbearance extensions and any waiver or modification of the senior credit facility by the lenders or any waiver or modification of the Subordinated Notes or other indebtedness; (v) Simmons Bedding being required to immediately repay all amounts outstanding under the senior credit facility resulting from the noncompliance with the covenants thereunder or otherwise being in default under its debt which could in turn result in a default under the indebtedness of Simmons Bedding, Simmons Company or Simmons Holdco or could result in a bankruptcy filing by or against us or any of our affiliates and have an adverse impact the value of our and our affiliate’s debt and equity securities; (vi) the potential adverse impact of any restructuring or any related pre-arranged or voluntary bankruptcy filing on our business, financial condition, liquidity, results of operations and the value of our and our affiliate’s debt and equity securities; (vii) interest rate and credit market risks; (viii) competitive pressures in the bedding industry; (ix) general economic and industry conditions; (x) the success of our new products and the future costs to rollout such products; (xi) legal and regulatory requirements; (xii) our relationships with and viability of our suppliers, significant customers and licensees; (xiii) fluctuations in our costs of raw materials and energy prices; (xiv) our ability to hold or increase prices on our products and the related effect on our unit sales; (xv) an increase in our return rates and warranty claims; (xvi) our labor relations; (xvii) encroachments on our intellectual property; (xviii) our product liability, intellectual property and other litigation claims; (xix) our level of indebtedness; (xx) foreign currency exchange rate risks; (xxi) our future acquisitions; (xxii) our ability to achieve the expected benefits from any personnel realignments; (xxiii) higher bad debt expense as a result of increased customer bankruptcies due to instability in the economy and slowing consumer spending; (xxiv) our ability to maintain sufficient liquidity to operate its business; and (xxv) other risks and factors identified from time to time in our reports filed with the Securities and Exchange Commission. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

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