VoloMedia Awarded U.S. Patent for Podcasting

SUNNYVALE, Calif.--(EON: Enhanced Online News)--VoloMedia, Inc., a portable media analytics and advertising solutions company, announced today it has been awarded patent number 7,568,213, entitled "Method for Providing Episodic Media.” The patent covers the fundamental mechanisms of podcasting, including providing consumer subscription to a show, automatically downloading media to a computer, prioritizing downloads, providing users with status indication, deleting episodes, and synchronizing episodes to a portable media device.

“As consumers recognize the convenience of automatic downloads for episodic media, podcasting has gone mainstream with major media companies and more than 37 million U.S. consumers engaged. This automatic downloading of episodic media closely resembles how one-third of U.S. households are using a DVR to watch television today. This patent recognizes our technical leadership in setting the trend for a broad-based movement towards downloading episodic television shows and making them portable,” said Murgesh Navar, founder of VoloMedia.

VoloMedia’s Bridge-to-Google-Analytics platform integrates episodic media download players such as Apple’s iTunes™ to Google Analytics™, an industry standard reporting solution. VoloMedia’s Bridge-to-DART brings ad operations teams the power and convenience of standard ad management systems to RSS-based portable video, thus enabling the seamless trafficking of video ad campaigns into portable content consumed on media players, smartphones, and TV set-top devices. This patent is part of a portfolio of VoloMedia’s intellectual property, providing unique platform capabilities to dynamically insert advertising into episodic media; manage advertising campaigns within RSS-based portable video; target, track and measure consumer consumption of the advertisements; and refresh the ad content on both PCs and synchronized portable devices. The VoloMedia platform provides technology to monetize podcasts for publishers, while delivering a measurable and engaged audience for advertisers. The patent reinforces VoloMedia's leading position and technology in advertising and reporting solutions for portable media.

Details of patent number 7,568,213, "Method for Providing Episodic Media,” may be viewed at the U.S. Patent and Trademark Office Web site: www.uspto.gov.

About VoloMedia, Inc.

VoloMedia provides a unique combination of products to deliver advertising and reporting solutions for portable media, extending the reach and monetization of video and audio podcasts. The company’s products and services are utilized by some of the largest and most well known media companies, including ABC News, Fox News, MSNBC, G4tv, Washington Post/Newsweek, and Public Radio International, to unlock the value of their downloadable media by enabling advertisers to accurately reach and measure mobile audiences. Founded in 2005, the company is headquartered in Sunnyvale, CA and is funded by Sutter Hill Ventures. VoloMedia is a founding member of the Association for Downloadable Media (ADM). http://www.volomedia.com.