TradeKing Surpasses 200,000 Accounts, Signifying Its Extraordinary Five-Year Growth and a Rise in Online Investing Enthusiasm

BOCA RATON, Fla.--(EON: Enhanced Online News)--Online broker TradeKing (www.tradeking.com) announced today that the company has crossed the 200,000 account threshold, marking a significant milestone in company growth since its inception less than five years ago.

“We believe that investors—from the rookies to the experts-- want more control over their financial future, and we have provided them with a trusted place to learn and grow so they can do just that”

The more than 50% increase in account openings since December 2008 indicates that many investors are becoming more confident in self-directed online broker offerings, and have joined TradeKing to supplement or replace managed brokerage relationships.

TradeKing attributes these increases in part to its strong social and educational offerings, hassle-free pricing and access to enhanced financial tools and data. The firm saw a significant influx of new clients following the financial crisis that began in late 2008 and continued to concern individual investors throughout the past year.

“We believe that investors—from the rookies to the experts-- want more control over their financial future, and we have provided them with a trusted place to learn and grow so they can do just that,” Don Montanaro, Chairman and CEO of TradeKing. “We’re excited about breaking this 200,000 account threshold, and are putting in place important foundational enhancements to ensure we continue to scale along with our customers’ evolving needs.”

About TradeKing

TradeKing (http://www.tradeking.com) is a nationally licensed online stock and options broker dealer offering simple, low trading fees ($4.95 per trade plus $.65 per option contract) with no hidden costs or account minimums.¹ A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple five-star ratings from top industry sources and was given five stars in customer service by SmartMoney² Magazine, ahead of OptionsXpress, Scottrade, Fidelity and TD Ameritrade. (June 2009 SmartMoney Broker Survey).

Follow TradeKing on Twitter at http://twitter.com/TradeKing.

Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at www.tradeking.com/ODD.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

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(1) (Please see https://www.tradeking.com/p/home/tradeking/about/commissionsfees.tmpl for more details on trade commissions for low priced stock, bonds, mutual funds and other securities).