The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment : Standardizing Processes to Ensure High Quality in Interactive Ad Campaign Measurement   The Interactive Advertising Bureau (IAB) today announced the public comment release of “Ad Campaign Measurement Process Guidelines,” a document that addresses the process of a publisher’s or advertising agency’s use of a third-party ad server and its application service provider. The guidelines supplement current measurement guidelines and provide definitions and guidance on the auditing of processes used in the placement, trafficking and reporting of interactive advertising. The document is the result of a consensus of participating auditing organizations and the IAB. 2008-07-24

Frederick Wildman and Sons Moving Forward : A Re-organization for a Focused Future   Constantly on the move and quickly making smart choices for a forward-thinking and focused future, Frederick Wildman and Sons, LTD. is most privileged to announce many new faces, internal changes and promotions in the company’s national business. 2008-07-24

Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut   Vibrant Media, the world leader in contextual advertising, has announced the expansion of its London office to accommodate its growing business in Europe, Russia and Asia. Top-tier talent join the company as its business continues to accelerate and contextual advertising based on keywords increasingly becomes a significant piece of the marketing mix. Vibrant, which was founded in 2000, currently reaches 125 million users* each month and has doubled its revenue every year for the last five. New hires include: 2008-07-24

Electronic Noses May Avert Next Global Pandemic
According to recent reports in The Independent and the Drudge Report, a new worldwide pandemic is on its way, an event which could rival the Black Plague and “kill 50 million people and wreak massive disruption around the globe.” Former Surgeons General Dr. C. Everett Koop and Dr. David Satcher describe the threat as imminent. "The pattern makes you believe the likelihood of a pandemic - (probably) avian flu - is very real,'' Satcher said. "You have to believe it's around the corner somewhere.'' 2008-07-24

TomoTherapy to Introduce TQA™ at 50th Annual AAPM Meeting : Industry's First Integrated Machine QA Solution Expands Data Access, Improves Clinical Workflow for Hi·Art® Treatment System Users   TomoTherapy Incorporated (NASDAQ: TOMO) announced today that it will introduce TQA™ at the 50th Annual American Association of Physicists in Medicine (AAPM) Meeting in Houston, July 27-31, 2008. TQA, or Tomo Quality Assurance™, is the first integrated, machine-specific quality assurance (QA) solution to be offered by a radiation therapy vendor. The TQA application streamlines the collection—and simplifies the review—of data used to monitor radiation therapy equipment and procedures. All TQA data can be easily exported for third-party validation. 2008-07-24

Discover® Card Rewards U.S. Troops and Their Families This Independence Day Through Labor Day with Double Cashback Bonus® on Purchases Made at U.S. Military Bases Worldwide   Discover Financial Services (NYSE: DFS) announced today that they will be giving Double Cashback Bonus® or Double Miles to all Discover Cardmembers who make purchases at U.S. military bases from July 4th through Labor Day. Double rewards will be given automatically on up to $1,000 in Discover® Card purchases at these bases. 2008-07-23

Better Homes and Gardens Real Estate Unveils Online Consumer Destination Site : bhgrealestate.com Features Home Listings and Consumer-Friendly Web 2.0 Tools that Make the Process of Buying and Selling Homes More Rewarding   Better Homes and Gardens® Real Estate–an international real estate brand inspired by America’s largest home enthusiast magazine brand–officially launches today with the unveiling of its online consumer destination at www.bhgrealestate.com and a press conference being held by company president and CEO, Sherry A. Chris. 2008-07-23

AOL's Platform-A Integrates Goowy into Widget Ad Offering   AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital advertising business. Goowy forms part of AOL's People Networks business and was acquired by AOL in February 2008. 2008-07-23

Sun Microsystems and Joyent Announce Social Application Program to Offer Free Web Hosting for Facebook and OpenSocial Developers : Multi-City Tour Offers Training on Developing Web-Scale Social Apps on the Cloud   Sun Microsystems, Inc. (NASDAQ:JAVA) and Joyent Inc. today announced a collaboration that will accelerate the development and deployment of social applications for Facebook and OpenSocial environments. Providing up to 12 months free web hosting on Joyent's Cloud, a flexible first-class infrastructure powered by OpenSolaris™ on Sun’s ultra-scalable servers, as well as training on web-scale application development, the program lets developers deploy their social applications on an entirely open infrastructure at no initial cost. 2008-07-23

Exinda Networks & Level Platforms Deliver Integrated Tool for Resellers' Remote Monitoring Managed Services   Exinda Networks, a leading provider of wide area network (WAN) optimization solutions, and Level Platforms, a leading provider of remote monitoring and management software, today announced their partnership and technology integration. Solution providers using Level Platforms’ remote monitoring and management software, Managed Workplace®, will now be able to remotely monitor Exinda’s WAN optimization appliances. This will allow solution providers to proactively manage their customers’ application performance. 2008-07-23

Corporate Leaders Embrace Beaker as Asset to Life Sciences Industry : Life Sciences Companies and Associations Recognize the Need for an Online Resource for the Life Sciences Community   Beaker, an online community for the life sciences industry, announces today its overwhelming acceptance into the life sciences community with several new business partnerships. Beaker launched in May and already companies from an assortment of functionalities in the life sciences industry have partnered with Beaker to help recruit the best talent for their open positions. Other new partnerships include professional associations that will use Beaker to help grow the industry in specific locations nationwide. 2008-07-23

Sun Microsystems Announces Sun OpenSSO Express : Industry's First Enterprise Support for Open Source Identity Management and Web Single Sign-on Software   Sun Microsystems Inc. (Nasdaq:JAVA) today announced the availability of Sun OpenSSO Express, a new offering that provides enterprise support and indemnification for the technologies available in the OpenSSO project. OpenSSO is the world's largest open source, identity management project, providing highly scalable, high-performance single sign-on, access management, federation, and secure web services capabilities. For more information and to download OpenSSO, visit: http://wiki.opensso.org. 2008-07-23

Sun Microsystems Unveils Enterprise AMP Stack for Solaris and Linux : Releases Open Source Java System Web Server into the OpenSolaris Community   Sun Microsystems, Inc. (Nasdaq:JAVA), today announced the availability of the Sun Web Stack, a fully supported and integrated enterprise-quality AMP (Apache/MySQL/Perl or PHP) stack for Solaris(TM) and Linux operating systems. The Web Stack software includes the open source, standards-based software most commonly used for Web-tier application development and services. Download the Web Stack at http://www.sun.com/webstack 2008-07-23

Bruker AXS SMART™ X2S Automated Chemical Crystallography System Wins Prestigious R&D 100 Award : Bruker to Give Live SMART X2S Demonstrations at IUCr 2008 in Osaka, Japan   Bruker AXS today announced that its SMART X2S automated chemical X-ray crystallography system has been awarded a R&D 100 award, recognizing it as one of the 100 most technologically significant products introduced in the past year. The R&D 100 Award winners are selected by an independent panel of judges and the editors of R&D Magazine. “The winning of an R&D 100 Award provides a mark of excellence known to industry, government, and academia as proof that the product is one of the most innovative ideas of the year,” explained Martha Walz, R&D Magazine Editor-in-Chief. 2008-07-23

Femaleadvertising.com Promotes Products with Marketing and Advertising Campaigns as Female Buying Power and Online Usage Increases   Today, CEO/Founder Suzanne Burge-Taylor announced the launch of Femaleadvertising.com. The company executes customized marketing and advertising campaigns for the female market. Femaleadvertising.com uses new technologies in business development, lifestyle marketing and social-networking to reach the attention of the ‘New Super Woman’ by creating consumer experiences and impressions beyond a traditional advertising network. 2008-07-23

Protus Raises $15,000 for Canadian Cancer Society : Fundraising efforts set new record for donations by SaaS-based communications technology provider   Software as a Service (SaaS) communications technology provider Protus® has been involved with the Canadian Cancer Society and its Relay for Life program for several years, raising funds for the organization’s vital research. This year Protus also leveraged the company’s fast-growing subscriber base for its flagship MyFax Internet fax service. And it has paid big dividends. The company today announced it is donating a total of $15,000 to the Society, Protus’ largest total contribution to date. 2008-07-23

Cast a Video Vote on pollClash.com Today!   Who is Right on Iraq and Afghanistan – McCain or Obama? Vote Now on pollClash.com and Make Your Voice Heard New Website Lets Voters Compare and Vote on 2008 Campaign Videos and Soundbites pollClash.com Adds a Dimension to Video Content Sites: Users Can Not Only Watch Videos But Compare Them Side by Side and Cast Votes on Statements, Soundbites and Controversies 2008-07-23

Investors Should Explore Their Options in Today's Bear Market   If you are not equipped with the right tools, it can be a tough time to be an individual investor. Since the beginning of 2008, the S&P 500 stock index has fallen by over 13 percent and the Dow Jones Industrial Average by almost 13 percent. Further, a CNN/Opinion Research Corporation poll released on July 7, 2008 showed that 75 percent of Americans feel the economy is in a recession. The bear market, combined with these strong recession fears, has caused many investors to abandon the markets to protect their portfolios.1 2008-07-23

eBillme™ Announces Increased Merchant Demand for Secure Cash Checkout Online : Five new online merchants have joined leading retailers offering the online banking payment option coupled with special promotions for first-time users   Today eBillme, the alternative payment option that leverages online banking for eCommerce checkout, has announced the availability of the secure cash checkout option on five new online retail sites. As credit cards and interest fees continue to pose consumer debt problems, the demand for credit card alternatives increases. Online merchants are turning to eBillme to offer customers a secure and protected way to pay cash online with the ability to better manage their money. 2008-07-23

Hull Media Launches WereYouThere.com, a Social Archive of the Moments in Life and History that Mattered   Hull Media, Inc. announces the beta launch of WereYouThere.com (www.WereYouThere.com), a social archive where the experiences that shape our lives – and history – can be both shared and preserved. “We all have stories that deserve to be told and remembered, stories that are just too interesting to gather dust in the attic,” says Founder and CEO Jonathan Hull. “WereYouThere offers a home for these stories, creating an ongoing conversation about the moments in life that really mattered, for better or worse.” 2008-07-23

vmSight Extends Connector ID to Thin Clients : Patented Technology Helps Manage Virtual Desktopsfor Better Performance, Reliability and Compliance
vmSight™, the leader in managing virtual desktop infrastructure (VDI) for performance, reliability and compliance, today announced that the company’s patented Connector ID technology is now available for thin clients used in virtual desktop deployments. The new capability allows virtual desktop administrators to more effectively manage end-to-end performance and reliability of VDI deployments where thin clients are used, as well as to provide more detailed user tracking for security and compliance. 2008-07-23

FORR and EBS Among Initial Stock Trading Picks on TradeMaster Daily Stock Alerts List : New Daily Stock Picks Service Powered by TRIGR Stock Selection Software System Launched Today
Business Financial Publishing, a leading publisher of investment advisory information for individual investors, today announced the launch of TradeMaster Daily Stock Alerts, a service providing the top ten daily stock picks. To see the stock picks on this first day of service, visit the TradeMaster Daily Stock Alerts blog. 2008-07-23

Big Fish Games Founder Paul Thelen's Keynote Presentation Redefines the Games Industry : The Results of a Joint Study with NPD Challenge Current Assumptions about the Core and Casual Game Markets   Paul Thelen, founder and chief strategy officer of Big Fish Games™ (www.bigfishgames.com), the world’s largest casual games distributor, today revealed new research that challenges the conventional thinking about audience profiles in the video game industry. The results of a recent study show gamers can no longer be classified into the traditional archetypes of core and casual fans due to the rapid diversification of the demographics, game styles, business models and platforms in the U.S. games market. 2008-07-23

Huntsville's WEUP-FM Launches ActiveAccess Desktop Application to Engage Listeners from Their Computers with Streaming Video & Audio, Promotions and Breaking News : Digital Content Delivery Platform Offers RSS Feeds, Weather Alerts, Opportunities for Advertisers   ActiveAccess (http://www.activeaccess.com), a digital content delivery platform offered by BIA Information Network (BIN), announced today that WEUP-FM, Huntsville, Alabama’s leading urban radio station, has launched “WEUP On Your Desktop,” a computer desktop application for listeners to remain connected to the station when a radio isn’t nearby but they want access to live streaming broadcasts, station promotions, breaking news and WEUP’s video of the week delivered directly to their computers. 2008-07-23