ActivEngage Chats up Online Auto Sales
ORLANDO, Fla. (Business Wire EON) March 31, 2008 --
Automotive industry veterans Ted Rubin and Todd Smith today announced
the launch of their latest joint venture: ActivEngage;
(www.activengage.com) an
interactive virtual chat sales team that helps dealerships sell more
cars through their existing websites.
On average, over 98% of customers take no action during their visit to
an auto dealer website. With ActivEngage a highly trained sales team
offers live chat communication over the web to assist website visitors.
It handles the entire process on behalf of the dealership and enables
dealers to engage these customers as they currently do over the phone
and in the showroom. Dealerships using ActivEngage typically triple the
amount of leads they receive from their own websites.
Jim Behar of Phil Smith Automotive Group commented, "Using ActivEngage
has increased our leads, which in turn gives us additional sales
opportunities. It allows us to be more efficient and effective with our
current site traffic while additionally offering our website visitors a
concierge level of service. They are a great company with very
knowledgeable staff whose sole focus is to make our business better.
Their depth of BDC and Internet experience made this a no-brainer for
me. ActivEngage ensures that you can capitalize on every opportunity
when people visit your dealerships website."
ActivEngage proactively works to engage shoppers on the dealer’s
website and lets them know that professionally trained staff are there
to help. The service promotes a dramatic increase in overall lead and
sales volume by improving online sales conversion rates, maximizing each
visitor experience and transferring this great online experience onto
the showroom floor. Dealers can gain insight into customers like never
before, helping to convert more website visitors into active prospects.
Dealership websites have proven to be the best source for leads with the
highest conversion rates, and ActivEngage enhances this by providing
powerful, personalized concierge service for each visitor. The solution
lays right onto the existing website and provides dealers with a way to
improve sales without having to change the entire way they do business.
ActivEngage turns a dealership website into a sales prospect machine. It
provides the dealer with real time user statistics, key word analysis,
powerful reporting and insight to help make their website more efficient
and produce more sales. ActivEngage lets dealers see exactly how
Internet shoppers are using the site, which pages need to be improved to
produce stronger results etc., enabling a consistent improvement of the
dealer’s web site business.
The service targets customers by launching finely tuned marketing
messages based on the website visitor’s
behavior patterns. It encourages the customer to take action. This
results in more qualified leads from the dealership’s
website. As ActivEngage continues to be used, the business intelligence
improves, converting an increasing number of website visitors into
leads, while also offering the website visitor unparalleled service.
Today’s Internet shopper demands a higher
level of service and care. Industry veterans and technology experts Ted
Rubin and Todd Smith developed ActivEngage to provide dealers with a
powerful tool to reach inside their existing websites. Their combined
experience in automotive BDC, Internet training and marketing has led to
the development of a service that laser targets a dealer’s
online shoppers with exactly the right message at the right time to
produce the right response. It enables dealers to sell more cars through
their websites by successfully moving website browsers into active
shoppers.
Company co-founder Ted Rubin stated, "Dealerships have tried chat in the
past with little or no results, mostly because the focus has been on
technology, not personnel and process. Internet car buyers are savvy and
sophisticated and should be handled as such. They need to receive the
same level of service as they would on the showroom floor. ActivEngage
ensures this through its proprietary business process and certified
personnel.”
For more information about ActivEngage please visit www.ActivEngage.com.
About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was
designed in dealerships to meet the needs of sophisticated automotive
shoppers. It laser targets each website visitor with the exact right
message at the exact right time to get them to take action. The system
has been strenuously tested for every type of dealership. It works
because the company founders have over 30 years of retail automotive and
technology experience, giving ActivEngage a true 360°
understanding of the needs of automotive shoppers. Partnering with
ActivEngage increases lead generation and offsets the increasing
marketing costs associated with the sale of new and pre-owned
automobiles. ActivEngage offers concierge-level service to website
visitors that helps make each website visitor’s
experience enjoyable and uncomplicated, thereby increasing the value of
dealership websites through better lead generation.
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