AdShuffle Officially Launches; Offers Real-Time Optimization and
Reporting in its Ad Serving Solution
Marketing Technology Company Exits Beta with Unprecedented Diamond
Sponsorship at ad:tech San Francisco
SAN FRANCISCO (Business Wire EON) April 15, 2008 --
AdShuffle™,
an ad serving and marketing technology company, today announced its
official launch at ad:tech San
Francisco. AdShuffle’s technology includes real-time
reporting and automated creative
and landing page optimization in one solution for advertisers and
publishers. Prior to today’s launch, AdShuffle
operated in beta for 18-months, served billions of impressions, and
worked with top online agencies, advertisers and publishers.
“Products in the marketplace right now are
slow, inefficient and inflexible. We provide a needed alternative. We’ve
already helped our beta clients lower their cost per acquisition by as
much as 35% and we’re excited to bring this
technology to the industry,” said Ruben Buell,
CEO of AdShuffle.
“AdShuffle’s
optimization algorithms are unique compared to other ad serving
solutions and have helped our clients increase campaign productivity in
new ways,” said Cade Herzog, Principal of
Online Performance Marketing. “We’ve
already had great results using the beta service, and with the addition
of remarketing, landing page testing and other intuitive tools, we know
we’ve found a long-term partner in AdShuffle.”
AdShuffle is the first Diamond-level
sponsor in ad:tech history. AdShuffle’s
sponsorship includes a 20-by-30 presentation area, a film-style premiere
of the product, and daily presentations of the advertising solution.
ad:tech San Francisco runs from April 15-17 at the Moscone Center.
For more information about AdShuffle, and its suite of services for
advertisers and publishers, visit http://www.adshuffle.com/.
About AdShuffle:
AdShuffle was created in 2005 by a group of veteran Internet executives
who found that existing ad serving and marketing technology was unable
to meet competitive business needs. AdShuffle integrates both advertiser
and publisher solutions within the same interface. AdShuffle’s
real-time architecture delivers custom reporting, creative and landing
page optimization, and remarketing, as well as advanced inventory
management and forecasting. AdShuffle is committed to creating solutions
that meet the current and future needs of our clients, leading the
industry in product innovation and setting the standard in client
services. AdShuffle-the first, best and only choice for ad serving.
About ad:tech:
ad:tech expositions, LLC is the leading organizer of conferences and
exhibitions for the interactive marketing community worldwide. ad:tech
produces the world's largest interactive marketing events held in New
York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai,
Singapore and Sydney. ad:tech is produced by dmg world media; based out
of the company's headquarters in Larkspur, California. For listings of
exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
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