Platform-A’s ADTECH Signs Exclusive
Agreement with InteractiveMedia for Digital Ad Serving
NEW YORK (Business Wire EON) May 5, 2008 --
ADTECH has been selected by InteractiveMedia, the ad network of Deutsche
Telekom, as its exclusive provider in Germany for online ad serving.
ADTECH is a business unit within the Platform-A online advertising
business.
Under terms of the agreement, InteractiveMedia will migrate its entire
portfolio of digital properties, including Germany’s
largest general-interest portal, www.t-online.de,
to ADTECH's ad serving solution in order to expand its reach into
display, video, and mobile advertising.
“We’re extremely
pleased to provide our ad management services to InteractiveMedia,
Germany’s leading telecommunications company,”
said Dirk Freytag, CEO of ADTECH. “As part of
the Platform-A online advertising business, ADTECH offers leading online
ad serving and campaign management across display, video and mobile
advertising. The ADTECH solution is gaining more and more customers each
day in Europe and the United States. We are thrilled to have
InteractiveMedia as a new partner and know that we will provide them
with the industry's most effective and comprehensive solution for
managing the sale of its online advertising."
With this new relationship, ADTECH continues its leading role as a
preferred ad serving solution for advertisers and publishers across
Europe. For InteractiveMedia, ADTECH’s
ad-serving platform, HeliosIQ, will deliver more than seven billion ad
impressions across InteractiveMedia’s digital
media network. ADTECH also offers LiveTest, a technology solution that
allows publishers to view how various advertising units will perform on
a live web page prior to running a campaign. In addition, ADTECH’s
MalWare scanner will provide virus protection against Flash advertising
units with infected coding.
“We tested numerous ad serving solutions
looking for a provider that would offer a wide range of digital
advertising formats to support our strategies,”
said Guido Sachs, Managing Director of InteractiveMedia. “We
chose ADTECH because of their market expertise and superior customer
service, along with the strength of their next-generation, 360-degree
technology solutions.”
About Platform-A
Platform-A, AOL’s advertising business,
offers advertisers best-in-class solutions that leverage AOL's premier
consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more;
TACODA's audience insights and behavioral targeting; and
Advertising.com's industry-leading reach across multiple networks,
including display, mobile, video, search and affiliate. Platform-A also
includes Quigo, a leading site and content- targeted advertising
business and ADTECH, a leading international online ad-serving business
based in Frankfurt, Germany.
About InteractiveMedia
InteractiveMedia is a wholly owned subsidiary of Deutsche Telekom AG and
one of the leading marketers of digital advertising platforms across
Europe (AGOF internet facts 2007-III). The company offers premium
solutions in the areas of online advertising, mobile advertising,
out-of-home media, permission marketing, e-commerce, performance
marketing and market research. InteractiveMedia has five regional
branches in Germany and one sales office in the UK.
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