Internet Advertising Revenues up 18.2% YOY, $5.8 Billion for Q1 ’08,
Second Highest Quarter Ever
Online Advertising Remains Vibrant Despite Tough Economic Times
NEW YORK (Business Wire EON) June 17, 2008 --
The Interactive Advertising Bureau (IAB)
today announced that Internet advertising revenues reached $5.8 billion
for the first quarter of 2008. The 2008 first quarter revenues are an
18.2 percent increase over the same period in 2007, and represent the
second highest quarter ever recorded, after Q4 2007's $5.9 billion.
“We continue to experience significant growth
and vitality in interactive marketing, media and advertising,”
said Randall Rothenberg, president and CEO of the IAB. “We
expect growth to continue, as consumers spend more and more time online,
and marketers find more – and more innovative –
ways to reach them through digital media.”
“The fundamentals of interactive advertising
spend continues to be positive and I would expect to see continued
growth in the future,” said David Silverman,
partner, Assurance, PricewaterhouseCoopers. “The
cyclical fourth quarter to first quarter drop in traditional media
advertising spend, combined with an overall economic slowdown, resulted
in a not so unexpected first quarter slowdown in the growth of online
advertising.”
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net)
represents over 375 leading interactive companies that actively engage
in and support the sale of interactive advertising. IAB members are
responsible for selling over 86% of online advertising in the United
States. On behalf of its members, the IAB is dedicated to the continuing
growth of the interactive advertising marketplace, of interactive’s
share of total marketing spend, and of its members’
share of total marketing spend. The IAB evaluates and recommends
standards and practices, fields interactive effectiveness research, and
educates marketers, agencies, and media companies, as well as the wider
business community, about the value of interactive advertising.
Conducted by the New Media Group of PricewaterhouseCoopers, the Internet
Advertising Revenue Report was launched in 1996 by the IAB, and
aggregates data from all companies that report meaningful online
advertising revenues. The results are considered the most accurate
measurement of interactive advertising revenues with the data compiled
directly from information supplied by companies selling advertising on
the Internet. The survey includes data concerning online advertising
revenues from Web sites, commercial online services, free e-mail
providers, and all other companies selling online advertising. First and
third quarter revenue reports are estimates, with the actual figures
being released along with second and fourth quarter data respectively.
PwC does not audit the information and provides no opinion or other form
of assurance with respect to the information.
The IAB sponsors the Internet Advertising Revenue Report, which is
conducted independently by the New Media Group of PwC. The full report
is issued twice yearly for full and half-year data, and top-line
quarterly figures are issued for the first and third quarters.
To access an archive of PwC reports please click here
About PricewaterhouseCoopers:
PricewaterhouseCoopers (www.pwc.com)
provides industry-focused assurance, tax and advisory services to build
public trust and enhance value for its clients and their stakeholders.
More than 146,000 people in 150 countries across our network share their
thinking, experience and solutions to develop fresh perspectives and
practical advice.
PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the
context requires, the PricewaterhouseCoopers global network or other
member firms of the network, each of which is a separate and independent
legal entity.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5711949
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