Tempe Marketplace Makes a New Friend –
Luis Gonzalez’s ASUIsTalking Social Network
TEMPE, Ariz. (Business Wire EON) June 11, 2008 --
Luis Gonzalez’s ASUIsTalking
has officially signed an agreement with Tempe
Marketplace to become the exclusive social networking partner of the
outdoor shopping experience located just south of Loop 202 on McClintock
Drive.
The partnership, known as a Brand Friendship™
on ASUIsTalking, will give
members of the site unique discounts from Tempe Marketplace retailers
that are not available to non-members. In turn, Tempe Marketplace will
receive benefits of the ASUIsTalking
Brand FriendshipTM, which includes a presence
on the site and access to a targeted market of Arizona State students,
alumni and staff.
Brand Friendships are a unique form of advertising offered exclusively
through ASUIsTalking. Through these friendships, members of the social
networking site can choose whether they wish to create online
relationships with brands they trust. Participating brands build a list
of users interested in hearing about special promotions, upcoming news
and events.
The Brand Friendship model evolved as a response to the poor performance
of more traditional ads placed on rival social networking sites. It has
worked well for the expanding ASU social networking site. Site
co-founder Luis Gonzalez feels there is good synergy with Tempe
Marketplace.
“Tempe Marketplace is the place students go to
shop and grab a bite to eat. ASUIsTalking.com is the place students go
to find the best things on campus. Our partnership is a perfect fit,”
said the former Diamondbacks all-star and current Florida Marlin.
As part of the agreement, ASUIsTalking will host special “members
only” contests offering prizes from the
retailers in the shopping center. The first one will begin in
late-August with a “Deck Out My Dorm”
contest in which members will compete to win a package of furniture and
accessories from IKEA and Tempe Marketplace.
Anthony Conti, Gonzalez’s business partner,
says, “People really don't mind advertising,
it just has to be the right advertising. Our proprietary Brand
Friendship model allows our users to decide which brands they want to be
associated with unlike every other social network site.”
About ASUIsTalking.com
Launched in 2008, ASUIsTalking.com is an online social networking site
created exclusively for Arizona State University students.
ASUIsTalking.com is the flagship site for parent company, IsTalking
LLC, a Phoenix, Ariz.-based company that develops social networks
for college students. MLB all-star, Luis Gonzalez, and business partner,
Anthony Conti, founded the company as a means to localize and simplify
social networking for college students. The company plans to expand to
more than 300 schools throughout the nation. For more information, visit ASUIsTalking.com
or IsTalking.info, or call (602) 326-7723.
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