SeaChange Opens New Era in Personal Television
World’s Top VOD Platform Axiom On Demand
Extends Personalization of Television Viewing Experience
ACTON, Mass. (Business Wire EON) May 12, 2008 --
SeaChange International (NASDAQ: SEAC) today announced Axiom
On Demand 5.0, the only open VOD content delivery platform to bring
social networking, time-shifting, advanced advertising and gaming to
television. Shaped by billions of on-demand streams delivered for cable
and IPTV television operators, Axiom 5.0 will be demonstrated for the
first time at the Cable Show in New Orleans. Breakthroughs including
Affinity, ReStart TV, and Game Now Lite are just three of the new add-on
applications that best embody Axiom On Demand’s
innovation, and its ability to ensure viewer loyalty and new revenue
streams.
“Enabling far more than rock-solid on-demand
performance, Axiom On Demand 5.0 will impact the market with a brand new
generation content delivery platform comprising even more comprehensive
management and advertising capabilities, one-of-a-kind subscriber
applications and a jumpstart on television’s
inevitable future in Content Delivery Networks and IP networking,”
said Yvette Kanouff, SeaChange’s Chief
Strategy Officer. “Our customers tell us they
want to grow the on-demand tier simply and quickly, and Axiom will pay
big dividends to them yet again.”
New share for VOD
The company today separately announced SeaChange
Affinity™, a social networking application
that uses the Internet to bring personalization to television’s
on-demand navigation at long last. The Affinity web portal, branded
either by SeaChange or by TV operators, lets subscribers use their
mobile phone or PC to find content among thousands of on-demand titles
and organize their on-demand TV experience per their unique preferences.
Just like the best of Web 2.0, Affinity offers automated recommendations
and also allows subscribers to share their own recommendations,
searches, ratings and commentaries with friends and family through
social networks such as Facebook and others.
Introducing ReStart TV
Viewers are now only one electronic program guide click away from
controlling scheduled broadcast television with SeaChange
ReStart TV. This new Axiom application lets viewers rewind, pause
and re-start programs from the beginning –
less than 10 seconds into a broadcast airing –
to catch all their favorite shows without planning ahead to program a
DVR.
ReStart TV runs on Axiom On Demand’s
infrastructure and integrates with major electronic program guides and
most any digital set-top box, even giving new returns to operators with
low-end set-top models. Each operator determines time-shifting business
rules per their unique requirements and content contracts. ReStart TV’s
adaptable distribution management scheme can control multiple VOD
operation sites from one centralized location, or it can be deployed in
a standalone configuration for smaller systems.
SeaChange rounds out its support for stream-intensive time-shifting by
pushing resources to the network edge with its Flash
Memory Streamers, which are already being widely deployed by
SeaChange customers to meet the growing “long
tail” of content demand. Like the open Axiom
On Demand platform, the ReStart TV application also supports third-party
video pumps.
VOD’s new game
Operators can also use Axiom On Demand to offer churn-busting,
revenue-generating gaming experiences to subscribers with SeaChange’s
new Game
Now Lite, a game management and distribution system that operates on
virtually any set-top box. SeaChange’s
bundled content service spares operators any acquisition and licensing
challenges, and includes game packs of ready-to-run favorites such as
Sudoku, Texas Hold ‘Em and Chess among
others. Flexible business models mean operators can create a games
business based upon pay-per-play, pay-per-day, subscription and
ad-supported strategies.
On target with VOD advertising
Axiom On Demand 5.0 is also the launching pad for SeaChange’s
AdPulse
VOD advertising software, giving operators the ability to monetize all
of their VOD offerings – even on-demand games –
through dynamic and targeted insertion. AdPulse helps deliver new
revenues with on-the-fly insertion of interior, pre- and post-roll ads
into on-demand program streams in real time. Making ads independent of
the programs in which they run allows each to be trafficked separately,
dramatically reducing lead times for ad copy and enabling ad rotation,
targeting and message refresh throughout a campaign.
The VOD standard evolves
Axiom On Demand 5.0 extends the industry-leading VOD platform’s
comprehensive management capabilities (spanning content, streaming
resources and subscribers) with new reporting and monitoring tools that
reduce operating costs and enable better informed business decisions.
Axiom Dashboard is a visual, centralized means for keeping a close eye
on real-time system performance and diagnosis to optimize system
configuration and content propagation. Another strategic enhancement is
Axiom Data Warehouse, which delivers invaluable business decision
support from extensive, automated data collection that reflects system,
application and asset use, as well as subscriber activity.
SeaChange demonstrates on-demand’s new era of
personalization, efficiency and profit at the National Cable
Telecommunications Association’s Cable
Show in New Orleans, May 18-20, booth 3529.
About SeaChange
SeaChange International is a leading provider of software applications,
services and integrated solutions for video-on-demand (VOD), digital
advertising, and content acquisition monetization and management. Its
powerful open VOD and advertising software and scaleable hardware enable
cable and telco operators, as well as broadcasters, to provide new
on-demand services and to gain greater efficiencies in advertising and
content delivery. With its Emmy Award-winning and patented technology,
thousands of SeaChange deployments are helping broadband, broadcast and
satellite television companies to streamline operations, expand services
and increase revenues. Headquartered in Acton, Massachusetts, SeaChange
has product development, support and sales offices around the world.
Visit www.schange.com.
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