Bango Pinpoints Best Performing Mobile Advertising Campaigns and
Avoids Advertisers Paying Too Much
Sign up for free mobile analytics service at www.bango.com/analytics
NEW YORK (Business Wire EON) May 11, 2008 --
Mobile marketers can now use the Bango tool for Mobile
Analytics and use the new goal comparison feature to see which
mobile ad campaigns and mobile marketing sources deliver the best
conversion rates. Advertisers can also compare the value of the traffic
from third-party ad services using independent data provided by Bango
Analytics. Some companies have already reported discrepancies
approaching 20% between the traffic they are getting and what they have
paid for, says Bango.
With the Internet
Advertising Bureau (IAB) reporting the need for “independent
testing and scrutiny to build trust and confidence in mobile advertising”,
Bango aims to fill this gap with a service that provides hard data, free
from any vendor bias. The new goal comparison feature helps marketers
measure the return on investment for campaigns across different ad
networks to make smarter buying decisions.
View the video of Ray
Anderson explaining this new feature.
The Bango User ID technology offers a level of precision not found with
other mobile analytics products by providing a reliable and persistent
identity for every mobile user. It tracks real people as they enter a
mobile website from different sources and reach a defined goal –
such as click to call, buying content or downloading an application.
“It’s not the number
of hits on your site that ultimately matters but whether they convert
into value for the business,” said Ray
Anderson, CEO of Bango. “Being able to measure
ROI of your mobile advertising through accurate tracking can make the
difference between success and failure.”
“Businesses that aggregate traffic from a wide
variety of sources and want an independent way of ensuring the traffic
they receive is what they paid for, can use Bango Analytics as their
trusted auditing tool,” adds Anderson.
Bango Analytics operates as a hosted service, allowing mobile website
owners anywhere in the world to connect their sites to the Analytics
service in minutes and use it free of charge. Try it at http://www.bango.com/analytics.
About Bango
Bango delivers the technology that makes the mobile web simple for
everyone. Bango created the world's first global exchange for the mobile
web. By providing a common integration point for brands, businesses and
individuals, Bango removes the complexities that make the mobile web
difficult to exploit.
Through Bango's global exchange, content providers see all users as a
unified global community. Users easily discover and access the widest
range of content and the world's leading mobile operator's partner with
Bango to give their subscribers the widest choice. Billing providers,
search engines and advertisers are automatically connected to content
providers in Bango's global exchange.
Bango has offices in USA, UK, Spain and Germany and is quoted on the
London Stock Exchange (AIM:BGO). Learn more at www.bango.com
Keyword Tags: mobile advertising, mobile analytics, mobile
marketing, mobile web analytics, mobile website
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