2,000 Year-Old Programmer Discovers ''Magic'' Bar Code Software for
the IBM System i
CYBRA Releases YouTube Video Series to promote MarkMagic Bar Code
Software
YONKERS, N.Y. (Business Wire EON) April 29, 2008 --
CYBRA Corporation is putting a smile on its marketing. CYBRA, the
developer of award-winning MarkMagic™ Bar Code
Software for Labels, RFID Tags, and Electronic Forms, and EdgeMagic --
the only Integrated RFID Control Software for the IBM System i, is
reaching out to a new generation of iSeries professionals while paying
tribute to veteran code warriors.
The first video can be seen on YouTube here:
http://www.youtube.com/watch?v=VcR5JeWEyPM
According to Sheldon Reich, CYBRA V.P. of Solutions, "We decided our
marketing messages needed to evolve just as our bar code printing
technology has evolved-- from support for impact and thermal printers to
laser printers, RFID encoding, PDF and emailing.... Today's iSeries IT
people are all online -- they're part of the YouTube generation --
sharing videos, reading blogs, wikis and other new media. That's where
we want to reach them."
To reach this audience, CYBRA decided to create online videos with a
message tailored for new media. The "MarkMagic Bar Code Software
Chronicles" is a series of videos featuring "the 2,000 Year Old
Programmer" -- known as "2K" -- with his cool, young counterpart,
"Auto-ID." Over the course of the videos, 2K discovers you don't have to
do "heavy lifting" to print bar codes. And he finds his package (and his
keys!) with the magic of RFID.
The message is clear: MarkMagic Bar Code Software makes it a snap for
both the new kids on the block and grizzled vets to knock out
sophisticated bar code labels, electronic forms and RFID tags. As 2K
puts it, "Pshhhhh! MarkMagic Bar Code Software is cool!"
The videos have been released on YouTube http://www.youtube.com/cybratv
and other new media sites, as well as on CYBRA's own website, http://www.cybra.com.
A companion minisite http://www.markmagic.com
has been launched with the videos and information on MarkMagic Bar Code
Software. In addition, viewers have the ability to remix and "mashup"
one of the videos at http://www.mixercast.com/_mixercastView.jsp?blogifiedId=MzE2Mzg2
About CYBRA
CYBRA Corporation is a world leader in bar code and RFID technology for
IBM POWER Systems. MarkMagic™
Bar Code Software for Labels, RFID Tags and Forms, is used by thousands
of AS/400 and System i customers worldwide, and has been selected as the
bar code print engine of such leading System i software developers as
Manhattan Associates™, Infor/SSA Global™
and VAI™.
EdgeMagic™
Integrated RFID Control Software for the IBM System i is designed to
manage edge devices (RFID readers, bar code scanners, printers, light
stacks, message boards, photo eyes, and other devices) commission,
write, read, and verify RFID tags and can be fully integrated with
System i business applications.
CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY
10701. Product information is available toll free at 1-800-CYBRA-88.
CYBRA's web site is located at http://www.cybra.com
. To request information via e-mail, write to: info@cybra.com
About the videos
Jerry Selkin, a retired New York City School Principal, plays "2K," the
"2,000 Year Old Programmer." Born, raised, and residing in Bronx, New
York, Jerry, who turned 80 this month has just recently started using a
computer -- no doubt to see his work online. "Auto-ID," is played by Jay
Cornelius, a principal in Honeybear Films http://www.honeybearfilms.com,
producers of "The MarkMagic Chronicles." Jay and partner Dov Friedman
produce television commercials, viral commercial videos, short films and
corporate web video. Jay's work has appeared on National Geographic, The
History Channel, A&E, PBS, TLC, HGTV, Discovery-Times Channel, IFC, and
the Outdoor Life Network. The scripts were written by Sheldon Reich and
Morty Schiller, CYBRA's Director of Marketing Communications.
Release Summary:
"The MarkMagic Chronicles" features 2K -- "the 2,000 Year Old
Programmer" in CYBRA's series of YouTube videos created to promote it's
award-winning MarkMagic Bar Code Software for Labels, RFID Tags, and
Electronic forms.
KEYWORDS: bar code, bar code label, bar code software, bar codes,
barcoding, design, forms, iseries, printing, rfid, rfid tags, tags
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5671692
Post Comment:
Trackback URL: http://eon.businesswire.com/pingpr.php/WmV0YS1IYWxmLUxvdmUtU3VtbS1GYWx1LVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
