Casual Games Play a Critical Role in Health and Wellness
Stroke Victims and Doctors Point to Games as Key Factors in
Rehabilitating the Brain
SEATTLE (Business Wire EON) April 22, 2008 --
Big Fish Games, the world’s leading online
destination for casual entertainment, is learning that its games are an
important contributor to the health and wellness of one significant
segment of its customer base: baby boomers. Casual games are online
computer games that are easy to play yet challenging to master. They are
fun, relaxing, and can be played alone or in a more social manner.
A recent Big Fish Games customer survey shows baby boomers are playing
games as a way to promote mental and physical wellness. Respondents
stated that benefits of playing casual games included reduced stress,
better concentration, improved vision, increased memory and a reduction
in unhealthy habits. Remarkably, 54 percent reported they watched less
TV, 46 percent reported a reduction in snacking and 23 percent reported
they smoked less. Of those surveyed citing a disability, 85 percent
reported improved health from playing casual games, and 66 percent said
the games were an effective part of their recovery following a
catastrophic health episode.
Baby boomers are increasingly reaching out to Big Fish Games to tell
their stories about how these games are having a positive impact on
their lives.
In April of 2007, Harold Snaring of Lake Cushman, Washington suffered a
severe stroke that left him paralyzed on the left side of his body and
unable to use his left field of vision. During recovery, Harold’s
wife, Marilyn, a long time customer of Big Fish Games, introduced a
Mystery Case Files game into his recovery program. Known by casual
gamers around the world as “MCF”,
Mystery Case Files is a hidden object puzzle game developed by Big Fish
Games. Marilyn knew that games from Big Fish Games helped her stay
mentally sharp, and she thought they might help her husband have fun and
speed up his recovery. And indeed they did. Harold got hooked on Mystery
Case Files.
Playing Mystery Case Files required Harold to process his entire field
of vision and to concentrate on finding objects in the scene. He was
also relaxing and having fun during gameplay. This made the time
commitment and dedication required for his recovery both exciting and
enjoyable. The game’s fun factor was an
important key to success as stroke patients often tire quickly and lose
patience with traditional rehabilitation techniques.
“As Harold was playing Mystery Case Files we
noticed right away that he was regaining his lost visual field at an
exhilarating rate,” said Marilyn. “After
seeing the positive results with Harold, his speech pathologist shared
the approach with others at the care clinic where he was being treated,
hoping it could help other stroke victims.”
Harold’s therapist was impressed with the
progress he was making and intrigued by the inclusion of playing casual
games as a part of his rehabilitation. “I
helped Harold with cognitive recovery and exercises to improve his range
of vision, attention and concentration,” said
Valerie Pingel, a speech pathologist with the Mother Joseph Care Center
in Olympia, Washington. “Harold’s
wife brought in a hidden object game as a fun way to practice mental
concentration and to help expand Harold’s
range of vision. We noticed a rapid improvement in his recovery when the
game was introduced. Games are an exciting and rewarding activity for
our patients, and are now an integral part of our recovery program. The
games motivate patients to learn while having fun.”
Harold is not alone. Each year an estimated 700,000 Americans suffer
from strokes that impact their physical and mental capabilities. The
road to recovery for individuals who have suffered strokes is typically
a long and arduous journey. Finding effective and engaging ways to
regain lost abilities is a challenge. Training the brain to relearn
skills that took a lifetime to learn and only minutes to lose is often
frustrating and humiliating. Casual games are effective because they are
relaxing, fun, and simultaneously therapeutic. Players report that the
Mystery Case Files game genre in particular provides mental exercise and
combats memory loss.
“Developing an effective and comprehensive
treatment program for those who have had a stroke is vital in order for
them to recover to their fullest possible potential,”
said Dr. Louis R. Caplan, professor of neurology at Harvard Medical
School. “By engaging in activities like
casual games, a recovering stroke patient is forced to participate and
interact. The patient is able to take learning into his or her own
hands, providing much needed self-motivation and confidence. Casual
Games, such as hidden object games like Mystery Case Files, are also a
great way to engage the whole family in the healing process and keep
them connected. These games allow patients to use sensory, motor and
cognitive abilities in a self-rewarding environment. The task of finding
a hidden object within these games is especially useful for patients
whose stroke has caused a loss of vision. Achieving even simple tasks
provides milestones for those who have lost previous skills and
abilities.”
“Computer games are often associated with
violence, but at Big Fish Games we are providing family friendly online
game experiences that are fulfilling and beneficial for people of all
ages around the world,” said Jeremy Lewis,
president and CEO of Big Fish Games. “The
findings from our customer survey are rewarding to say the least, and we
are proud to count Harold and Marilyn among our customers open to
bringing the data to life by sharing their experiences.”
The survey conducted by Big Fish Games also revealed that of the
respondents who suffer from physical or mental disabilities, 80 percent
play games daily for an average of 2.5 hours per day. Remarkably, of
those playing games for health or recovery benefits, less than 2 percent
were recommended to do so from a medical professional or caretaker. Most
discovered this positive effect on their own or were influenced by
friends or family members. While health care professionals are still
learning about the benefits provided by casual games, 79 percent of
survey participants indicated they would strongly recommend casual games
as an integral part of health and wellness plans for others. Of the
group that played for health benefits, 47 percent stated they typically
play the games with friends or family members enabling them to connect
on an interactive basis more regularly with loved ones.
About Big Fish Games
Big Fish Games is a global leader and innovator in the online games
industry, producing and delivering the world’s
best games and game experiences. Big Fish Games Studios develops and
publishes the industry’s leading brands for
computers, mobile devices and consoles. Its portfolio of hit games
includes Mystery Case Files®, Hidden
Expedition™, Azada™
and Fairway Solitaire™. Big Fish Games portal
at www.bigfishgames.com
distributes more games worldwide than any other online site and offers
visitors an expansive selection of content by launching A New Game Every
Day! ™
Big Fish Games and its corporate affiliates develop and distribute games
through websites they operate, including www.bigfishgames.com,
www.bigfishgames.de and www.bigfishgames.fr.
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