Sensory’s BlueGenie Lite™ offered as low cost, small footprint, low power solution

SUNNYVALE, Calif. (Business Wire EON) May 12, 2008 -- Sensory, Inc., the leader in speech technologies for consumer products, today announced the availability of BlueGenie Lite™, a speech output solution for Bluetooth devices running on the industry’s most popular chipsets, CSR’s BlueCore 3 and BlueCore 5. Following the release of the complete BlueGenie Voice Interface last fall, this cost-effective solution tailors the software capabilities to focus on voice output only, enabling voice menu’s and prompts to improve usability and reduce user confusion for a wider range of Bluetooth headsets and hands-free car kits.

The Bluetooth headset market is expected to triple over the next two years and intuitive voice control is a must-have feature to enable ease-of-use for customers and a differentiation opportunity for headsets OEMs. Sensory's BlueGenie Lite is a step forward in applying greater usability through voice to a more comprehensive product portfolio for headset OEMs.

BlueGenie Lite replaces traditionally confusing beeps and flashing lights on Bluetooth headsets with a pleasant, high quality human voice that speaks in the user’s language of choice. The architecture includes multiple language capabilities and also provides for customized accents or personalities (for example, the voice of a teen idol could be used as interface for a product targeting teens). Headset manufacturers can easily implement these features to enable fast differentiation and appeal to a broad range of geographies and customers worldwide.

BlueGenie Lite is optimized for more cost-sensitive headset solutions and facilitates an intuitive voice menu and prompts-based user interface. It can be easily navigated to select key operations such as redialing the last caller, storing a quick-dial number, checking the battery level, or reestablishing a lost connection. Another popular feature is enabling the headset to speak the caller ID phone number or name of an incoming call, thus letting users keep their eyes safely on the road while driving.

Ajit Deosthali, research manager for short range wireless at IDC, commented, "The Bluetooth headset market is expected to triple over the next two years and intuitive voice control is a must-have feature to enable ease-of-use for customers and a differentiation opportunity for headsets OEMs. Sensory’s BlueGenie Lite is a step forward in applying greater usability through voice to a more comprehensive product portfolio for headset OEMs."

“We see simple voice menus and prompts taking over as the desired user interface of the lower end Bluetooth headset market over the next several years. BlueGenie Lite enables a dramatic improvement in user friendliness with minimal impact on headset cost,” said Todd Mozer, president and CEO, Sensory, Inc. “For more feature-rich headsets, we expect our BlueGenie Voice Interface to continue its lead and become the dominant solution for the most user-friendly ‘eyes-free and hands-free’ headset experiences possible.”

Based on Sensory’s proprietary SX™ compression and synthesis technology, BlueGenie Lite balances the need to provide a high quality, natural sounding “headset voice” with the need to reign in costs by offering an innovative technology that is lower in data and processing requirements and less expensive than text-to-speech solutions, while providing substantially higher quality. Implementation with 20 seconds of prompts requires approximately 27 Kbytes of code/constant memory and 2 Kbytes data RAM, which allows the complete solution to fit into most headset systems. Processing requirements are minimal, which helps to extend battery life. Sensory is making BlueGenie Lite available now to headset OEMs, and has developed a “plug-in” architecture to fit into the CSR source code libraries.

BlueGenie Voice Interface, BlueGenie Lite, and Sensory SX are trademarks of Sensory, Inc.

About Sensory, Inc.

Sensory, Inc. is the leader in speech technologies for consumer products. Sensory is a profitable private company offering a complete line of IC and software-only solutions for speech recognition, speech synthesis, speaker verification, music synthesis and more. The company’s products are widely deployed in consumer electronics applications including telephones, home automation, toys, remote controls, automotive, security, and learning aids. Sensory’s customers represent the leaders in consumer electronics, including such companies as Hasbro, JVC, Kenwood, Mattel, Mitsubishi, Toshiba, Uniden and Sony. Sensory, Inc. is located at 575 N. Pastoria Ave., Sunnyvale, CA 94085. Additional Sensory offices are located in Portland, Hong Kong, Tokyo and Vienna. The company can be found on the web at www.sensoryinc.com.

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