Bonnaroo Selects KickApps for Online Community and Rich Media
Management
New Website Gives Festival Fans and Attendees a Venue to Gather
and Express Their Passion for Music and Arts
NEW YORK (Business Wire EON) May 28, 2008 --
Bonnaroo Music & Arts Festival has selected KickApps,
the leading on demand social media platform, to power the online
community and media management system for its recently re-launched
website, Bonnaroo.com. The
community allows people from around the World to meet fellow Bonnaroo
fans and attendees, share stories about their experiences at the
festival, upload videos, photos and audio files, and engage in
discussions about upcoming and past performances. The site was designed
and developed by Threshold
Interactive in Marina Del Ray.
Bonnaroo is a multi-stage, camping festival held on a 700-acre farm in
Manchester, Tennessee from June 12 – 15, 2008.
The annual festival features some of the best performers in rock and
roll, along with dozens of artists in complementary styles such as jazz,
Americana, hip-hop and electronica. Rolling Stone®
magazine has named Bonnaroo one of the 50 moments that changed the
history of rock and roll. Performers scheduled to appear in the 2008
festival include Kanye West, Pearl Jam, Metallica, B.B. King, Chris
Rock, Death Cab for Cutie, The Raconteurs, Willie Nelson, Jack Johnson
and Widespread Panic.
“The Bonnaroo festival experience is about
bringing together a community of people that are passionate about music,
art, and comedy,” said Kerry Black of the
Bonnaroo Music & Arts Festival. “When we
developed the website for this year’s
festival, we wanted to capture and extend the sense of community beyond
the four days when we gather in June. KickApps has enabled us to create
a destination where attendees and fans can share their excitement for
Bonnaroo and our performers, and connect with thousands of others
before, during, and after the festival.”
Bonnaroo.com gives each member a customizable personal page where they
can share details about themselves with others in the community. Along
with ‘friending’
each other, members can leave personal messages or comments as well as
upload and view photos, videos, blogs and message board posts where
experienced attendees share insider tips and insights with first timers.
One of the most popular features on the site is the “Ride
Finder” Forum, powered by KickApps’
multimedia message boards, where attendees can find and offer rides to
fellow attendees. To generate additional excitement leading up to the
festival, Bonnaroo has held ticket giveaways and also a logo redesign
contest among members of the online community.
In addition to using KickApps to power its online community, Bonnaroo
wanted to enable its staff to manage the site’s
editorial content, including photos, video, text and audio, and member
created content, through a single system. To achieve this, members of
Threshold Interactive’s development team
created a custom content management system that utilizes KickApps’
media management system to handle all media throughout the site. With an
easy-to-use interface and integrated backend, even non-technical members
of the team can manage and update the site.
“The Bonnaroo site has been elegantly and
beautifully designed and is an excellent showcase of the flexibility and
power of the KickApps Platform,” said Alex
Blum, CEO of KickApps. “The seamless
integration of KickApps throughout the site combined with the way
Bonnaroo has promoted and led the community site has created a vibrant
and active membership base. Bonnaroo demonstrates the power of social
media and its ability to deliver online experiences that can support and
enhance any brand.”
About KickApps
KickApps provides on demand social media applications that enable web
publishers and marketers to grow, engage and monetize online audiences.
Its SaaS platform includes social networking, user-generated content,
programmable video players, viral Widgets and other applications that
are tightly integrated with robust media moderation, member management
and reporting. The KickApps Platform seamlessly integrates with any
website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and
SOAP). Customers include: ABC Family, CW Television, Guinness World
Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox
Television, the Phoenix Suns, the New York Knicks, the New York Rangers
and thousands of other sites. For more information, please visit www.kickapps.com
and www.kickdeveloper.com
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