Internet Sexuality Information Services (ISIS) Exposes Ideas for
Preventing HIV and other STDs with an Underwear Design Contest
Brickfish User-Generated Content Campaign Lets Consumers Spread the
Word, not Disease
SAN DIEGO (Business Wire EON) April 14, 2008 --
Brickfish™, a social media advertising
platform and Internet Sexuality Information Services, Inc. (ISIS), a
not-for-profit organization dedicated to promoting sexual health, are
inviting people to design intimate apparel to help get the word out
about preventing HIV and other sexually transmitted diseases, and
developing lifelong healthy relationships. The “In
Brief: What if Ur Undies Had the Last Word”
campaign, located at www.undiescontest.com,
invites entrants to develop their own art and slogans for boxer shorts,
women’s underwear, or t-shirts containing a
message about sexual communication, including preventing HIV and other
STDs. The grand prize winner will receive a $1,000 scholarship or cash
equivalent, and twelve pairs of underwear.
With recent statistics published by the Centers for Disease Control and
Prevention that one in four female adolescents in the U.S. have a
sexually transmitted disease, this timely contest tackles this public
health issue head-on. “Talking about HIV and
STDs is uncomfortable, especially in the heat of the moment, so we are
excited at this opportunity to create a forum for bringing prevention to
the forefront,” said Deb Levine, executive
director of ISIS. “The ‘In
Brief: What if Ur Undies Had the Last Word’
campaign is designed to help sexually active people (and those thinking
about having sex) communicate about the risks before they take their
clothes off. We are confident the awareness raised by this campaign will
encourage people to talk about their sexual health before they are in a
risky situation.”
In addition to the grand prize winner, an ISIS expert panel of judges
will award a $250 scholarship (or cash equivalent) for their favorite
entry chosen from the top 100 generating the most buzz across the
Internet. All people who vote or review in the contest will be eligible
to win another $250 scholarship or cash equivalent awarded at the end of
the contest as well.
The Brickfish marketing platform provides a forum to raise awareness of
social issues through User-Generated Content (UGC). Brands, agencies and
non-profit organizations use Brickfish’s
patent-pending platform to launch online advertising and marketing
campaigns that spark the creation of brand-focused UGC, such as blogs,
images, video and audio. Brickfish’s content
sharing tools enable anyone to view and review submissions, vote on
their favorites, and share them with friends and peers through email,
Instant Message and by posting on social networking sites, creating a
powerful viral conversation that spans the Internet.
“The most important step to initiate positive
change with societal issues is to get people talking and sharing,”
said Hyder Rabbani, vice president, sales and business development for
Brickfish. “The ‘In
Brief: What if Ur Undies Had the Last Word’
campaign will help enlighten people about the dangers of unprotected sex
and introduce steps they can take to protect their sexual health. We are
excited about the opportunity to work with ISIS and leverage the power
of social media sites to promote a critical message. We are confident
this campaign will be a vital and fun way to increase awareness about
STDs, HIV and unplanned pregnancy.”
The “In Brief: What if Ur Undies Had the Last
Word” campaign ends May 15. For campaign
rules and regulations, visit www.undiescontest.com.
For more information about Brickfish, visit www.Brickfish.com,
and for information about ISIS, visit www.isis-inc.org.
About ISIS
Internet Sexuality Information Services, Inc. (ISIS) is a 501(c)3
organization dedicated to developing and using Internet technologies for
sexual health promotion and to prevent disease transmission. ISIS
provides leadership, innovation, educational resources and research in
online sexual health promotion. www.isis-inc.org
About Brickfish
Brickfish, the social media advertising platform, has created a
revolutionary new approach to consumer driven marketing that leverages
the power of User-Generated Content and social media to connect brands
with consumers. Brands and agencies use our patent-pending platform to
launch online advertising and marketing campaigns that spark the
creation of brand-focused UGC, such as blogs, images, video and audio.
This content is shared from consumer to consumer via email, IM, and
hundreds of social media sites such as MySpace, Facebook, YouTube, and
more. Campaign participants are rewarded for creating, voting, reviewing
and sharing content, resulting in high-quality brand engagement. The
Brickfish platform then tracks consumer interactions with this content
and provides detailed analytics on campaign reach, performance and
demographics. This results in a powerful viral marketing approach that
has proven to be 5 to 10 times more effective than traditional online
marketing methods such as display ads or search optimization. Brickfish
uses a Cost Per Engagement™ (CPE™)
model, in which advertisers only pay for actions taken with the brand.
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