Collection Offers Expanded Range of Business Greeting Cards, Including Business Thank You Cards

KANSAS CITY, Mo. (Business Wire EON) May 27, 2008 -- Hallmark Business Expressions, the business-to-business subsidiary of Hallmark Cards, Inc., today announced the release of its latest collection of business greeting cards for everyday occasions. The collection features 30 new cards, including more fresh and contemporary styles of business birthday cards, business thank you cards and congratulations cards to complete the more than 125-card line, which also includes anniversary and sympathy cards.

Assortment packs are a cost-effective and convenient solution for keeping cards on hand for just those situations.

“With business greeting cards in general, we’re seeing a trend towards simple, but sophisticated designs,” said Marc Wagenheim, product marketing director for Hallmark Business Expressions. “Many of the new designs were created in response to this trend and allow us to offer our customers a wider variety of styles to choose from.”

Hallmark Business Expressions’ full line of business greeting cards is available at www.BusinessGreetings.com.

In addition, businesses can now personalize any everyday greeting card by choosing from several different inside sentiments. This is an easy way for businesses to select the most appropriate card and the sentiment that best represents their organization and meets their communication need.

Hallmark Business Expressions also recently updated its assortment pack offering. Assortment packs bundle a selection of several different card designs together. Packs are offered in 25- and 50-card bundles, and combine the most popular business birthday cards, business thank you cards, anniversary, welcome and sympathy cards.

“We want to help businesses have the right card on hand at any given moment. Many of our customers have told us they have found themselves with an unexpected need for a greeting card,” said Wagenheim. “Assortment packs are a cost-effective and convenient solution for keeping cards on hand for just those situations.”

Wagenheim adds that businesses should keep in mind that everyday occasions can be great opportunities for strengthening business relationships.

“There are many naturally occurring events that businesses can leverage to tell the people who matter most — customers, prospects and employees — how much they mean to the company. And business greeting cards are a simple way to make a lasting impression by conveying the right message at the right time.”

About Hallmark Business Expressions

Hallmark Business Expressions helps businesses cultivate relationships using greeting cards to communicate with key customers, prospects, employees and donors. Serving a wide variety of companies, from the Fortune 100 to small businesses, Hallmark Business Expressions provides distinctive ways to stay in touch and make a lasting impression. The company offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization and mailing services at http://www.BusinessGreetings.com. The company also offers custom design services for customers who require a unique card to meet a specific business objective. For more information on custom programs, companies can call 1-800-603-0651.

Created by the company that has helped people express themselves for nearly a century, Hallmark Business Expressions offers businesses that same knowledge and expertise in business greeting cards. Hallmark Business Expressions is a subsidiary of Hallmark Cards, Inc., headquartered in Kansas City, Mo.

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