Business & Legal Reports (BLR) Announces Online Media Veteran,
Kathleen Greenler Sexton, Appointed as Chief Marketing Officer
OLD SAYBROOK, Conn. (Business Wire EON) April 1, 2008 --
Business & Legal Reports, Inc. (BLR) announced today the appointment of
Kathleen (Kathy) Greenler Sexton as the company’s
Chief Marketing Officer (CMO). BLR is an award-winning publisher
dedicated to supporting companies with up-to-date HR, Compensation,
Safety, and Environmental analysis, training, and regulatory compliance
information. This appointment further strengthens BLR’s
management team as Sexton brings more than 20 years of marketing and
executive experience to BLR, having held leadership positions in some of
the most innovative and successful online media and Internet companies
including HighBeam Research, Individual, Office.com and AltaVista.
“Having strong marketing leadership is key to
building on BLR’s reputation as a leading
information provider to HR, Compensation, Safety, and Environmental
professionals and taking the company to the next level,”
said Robert Brady, founder and CEO of BLR. “Kathy
is an accomplished and recognized leader with expertise with
aggregation, original publishing, and packaging of content across
multiple platforms as well as a deep understanding of subscription,
e-commerce, and advertising revenue models.”
As CMO, Kathy is responsible for growing BLR’s
market share and revenue, with a focus on expanding online media product
lines. Most recently, she was CMO at OrderMotion, Inc, an e-commerce
provider targeting small- and medium-sized online retailers. Prior to
OrderMotion, Kathy was CMO of HighBeam Research. Her leadership helped
to significantly grow subscription and advertising revenues and
established HighBeam as the leading research engine on the Web. Prior to
HighBeam, she was VP of Marketing at Inlumen (formerly known as
NewsAlert), where her efforts helped the content syndication company
culminate its sale to Pinnacor (now part of Dow Jones). As General
Manager and VP of marketing at Office.com, Kathy drove the growth of its
Individual.com division creating a top-10 news destination site as well
as growing Office.com into a leading small and medium business (SMB)
portal. Kathy was part of the founding team of AltaVista, serving as its
publisher and director of marketing. She was instrumental in growing
AltaVista from a start-up to a leading online brand for consumers and
businesses, a top-five Internet property and a top-10 online media
publisher. Kathy also served in marketing roles at Boston Technology,
ran her own marketing company, and started her career in broadcast
television. She has a BA in Communications from Boston College and
serves on the Content Board of the Software and Information Industry
Association (SIIA).
“Business & Legal Reports is widely recognized
for its high-quality editorial, analysis, and training tools for the HR,
Compensation, Safety, and Environmental markets,“
said Kathy Greenler Sexton, CMO of Business & Legal Reports, Inc. “I
look forward to working with everyone at BLR and expanding on the great
foundation this company and team have built to grow our market share and
online services.”
About Business & Legal Reports, Inc.
Business & Legal Reports, Inc. (BLR) is an award-winning publisher
dedicated to supporting companies with up-to-date HR, Compensation,
Safety and Environmental analysis, training, and regulatory compliance
information. Founded in 1977 with a mission to provide executives and
decision makers with reliable, easy-to-understand analysis of the
ever-increasing and complex state and federal laws today, BLR delivers
online services such as HR.BLR.com, Compensation.BLR.com,
Safety.BLR.com, Training.BLR.com
and Enviro.BLR.com as well as
popular Web destinations for professionals such as the HRDailyAdvisor.com,
SafetyDailyAdvisor.com
and HRChallenge.com. BLR also
publishes the highly-regarded state compliance services; What to Do
About Personnel Problems in (Your State), Employee Compensation
in (Your State), and Environmental Compliance in (Your State)
as well as best practice newsletters, benchmark surveys, training
materials, and books for more than 300,000 companies and their employees
worldwide. For more information, contact BLR at www.BLR.com
or call 1-800-727-5257.
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