Protus Acquires Campaigner
Addition of SaaS based Campaigner Email Marketing Services Extends
Protus’ Rapid Growth in SMB Market
OTTAWA (Business Wire EON) June 17, 2008 --
Protus, a leading provider of
Software as a Service (SaaS) communications tools for small to
medium-sized businesses (SMBs), today announced the acquisition of GOT
Corporation, the provider of Campaigner and Campaigner Pro. Terms of
the acquisition were not disclosed.
Headquartered in Montreal, GOT is an email marketing services firm whose
industry-leading Campaigner
and Campaigner Pro
SaaS products are used by thousands of Small to Medium Business (SMB)
and Enterprise organizations including Nokia, PriceWaterhouseCoopers,
Nielsen Media Research, AT&T, and West49. The subscription-based
Campaigner solutions enable organizations to personalize and target
one-to-one email communications.
The acquisition aligns with Protus’ strategic
focus to deliver on a subscription-based business model as an SaaS
provider. Campaigner complements Protus’ suite
of productivity tools for small businesses that also includes MyFax,
the fastest growing Internet fax service, and my1voice,
the recently-introduced, feature-rich virtual PBX phone service.
“This is the latest initiative in our company’s
expansion strategy. The fast-growing email marketing space positions our
company for sustainable long-term growth.”
said Joseph Nour, CEO of Protus. “With the
addition of Campaigner’s email marketing
solutions, Protus is now strongly positioned to provide our customers
with the most comprehensive suite of on-demand voice, fax and email
communication services available to the SMB market today.”
“Aberdeen’s
research demonstrates that integration is a driving force behind today’s
technology investments. Companies are looking for ways to simplify and
automate inbound and outbound communication. Integration helps companies
improve marketing performance and overall operations efficiency,”
said Ian Michiels, Aberdeen Group’s senior
research analyst, marketing management and digital marketing. “The
Campaigner email marketing service will add outbound marketing
communication tools to the existing Internet fax and voice offerings at
Protus.”
Founded in 1999, the Campaigner service was one of the first
self-service Email Marketing Service Providers (ESPs). In addition,
Campaigner is a founding member of the Email Sender Provider Coalition,
where it helped shape the industry’s best
practices for permission-based email marketing.
“Protus’ combined
product suite now offers SMB organizations cost-effective communication
solutions that were once within reach of only the largest companies,”
said Nour. “Campaigner solutions today are
the vanguard for industry and technology innovations in the email
marketing space. We are committed to the evolution of all of our
products by continuing our investment in the areas of technology,
research and development, and network management.”
About Protus
Protus® provides the highest quality software
as a service (SaaS) communications tools for small-to-medium-businesses
(SMB) and enterprise organizations, including award-winning MyFax,
the fastest growing Internet fax service; my1voice, the
cost-effective, feature-rich virtual PBX phone service that travels with
the user from phone to web; and Campaigner and CampaignerPro,
software-as-a-service email marketing solutions with advanced automation
features. Protus’ commitment to delivering a
superior user experience has resulted in a continually growing and loyal
customer base, allowing market leadership in industries including
finance, insurance, real estate, healthcare, transportation and
government. For more information about Protus and its family of
communication tools, call 888-733-7007 or visit www.protus.com.
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