Cellufun Puts More Senior Mobile Execs Into Play With Gameloft’s
Keith Katz and Third Screen Media Founder Tom Burgess
NEW YORK (Business Wire EON) July 2, 2008 --
Cellufun, “the world’s
mobile playground,” has officially announced
the addition of two senior mobile industry veterans to its team. Tom
Burgess and Keith Katz have joined the Cellufun team as an advisory
board member and VP of Marketing, respectively. Though new to Cellufun,
both gentlemen are well-known veterans in the mobile industry with roots
in entertainment and advertising.
Currently acting as an Entrepreneur-in-Residence at Battery Ventures,
Tom Burgess is joining Cellufun’s advisory
board after a nearly seven-year run as Founder and CEO of Third Screen
Media, a mobile advertising network acquired by AOL in 2007. A seasoned
executive in online and wireless interactive marketing and technology,
Tom is a pioneer of innovative advertising solutions and holds a patent
in wireless advertising. On Cellufun’s board,
he will assist in developing new advertising models as they relate to
gaming and community experiences.
“Cellufun’s growth
and incredible volume of active subscribers excited me enough to learn
more and eventually join the team to bring my mobile advertising and
startup growth experience to the table as advisor to the company,”
states Tom Burgess. “This company is on an
impressive trajectory and I’m happy to be a
part of that.”
Keith Katz joins the Cellufun team as the former Head of North American
Marketing for mobile gaming company Gameloft. Prior to Gameloft, Katz
worked for Atari in global brand management and led his own startup
called Little Upstarts that promotes physical development in infants and
toddlers. He also brings experience from a stint in brand marketing for
the NFL and an early career with Feld Entertainment where he marketed
family brands such as Ringling Bros. and Barnum & Bailey Circus and
Disney on Ice. In his new position at Cellufun, Katz will be responsible
for developing the Cellufun brand as well as marketing the mobile
solutions Cellufun provides to service providers, media companies, major
brands and advertisers.
“I couldn’t be
more excited about joining Cellufun. As someone with a background in
both console and mobile video games, I see Cellufun at the epicenter of
both worlds. This company is truly unique its ability to entice both
very casual and avid gamers to pick up their mobile devices to play
games. Cellufun’s offerings have the “stickiness”
and community feel of an MMO like World of Warcraft or Second Life that
avid gamers crave, but they also possess the “pick
up and playability” that many casual Web and
mobile game players prefer. These are characteristics that simply don’t
exist elsewhere in the mobile world, so a company with a consumer
proposition like this is really a marketing person’s
dream.”
“Look for new innovations in how brands and
mobile consumers interplay with each other thanks to the leadership from
our new management,” said Arthur Goikhman,
CEO and co-founder of Cellufun. “We are
honored to have both Tom and Keith contribute their experience and
insight to take the world’s mobile playground
to a whole new level.”
Cellufun is a community-driven mobile gaming portal providing free games
designed to encourage social interaction between players. People from
all over the world on all mobile networks access the site in their own
language to compete, collaborate, chat and share game hints in their
pursuit of real and virtual prizes.
In addition to producing award-winning original games, Cellufun partners
with major media companies such as AOL to deliver world-class branded
entertainment. It also works with agencies and advertisers to design
customized mobile marketing solutions that provide an unprecedented
level of brand interaction and immersion.
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