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AOL Taps Cellufun for Mobile Games

New York-Based Cellufun's Award-Winning Titles Played in 160 Countries and Are Now Available Through AOL’s WAP Portal

March 31, 2008 08:30 AM Eastern Time

CTIA Wireless 2008

NEW YORK & LAS VEGAS--(EON:Enhanced Online News)--Cellufun, the world’s mobile playground, announced today that it will provide games for AOL’s mobile portal at http://wap.aol.com/games. For Cellufun, the announcement comes hot off the heels of last month’s win of the 2008 Global Mobile Award for Best Mobile Game (for Call of the Pharaoh), at the Mobile World Congress in Barcelona.

“We are very excited to announce our partnership with AOL”

Mobile games from Cellufun are available now through AOL’s mobile portal and will be offered on a free, ad-supported basis.¹ Advertising inventory will be sold by Platform-A’s Third Screen Media. All of Cellufun’s most popular mobile web titles are available, including Call of the Pharaoh, Space Wars, Ice Fishing and more.

“We’re thrilled to offer Cellufun’s catalog of popular games to our mobile users,” said Steve Murphy, Senior Vice President, AOL. “Games are a great complement to the robust entertainment offerings available through the AOL mobile portal.”

“We are very excited to announce our partnership with AOL,” said Arthur Goikhman, CEO, Cellufun. “This alliance will allow the already strong Cellufun community to grow even stronger, and offer more exposure to the Cellufun name.”

Mobile users can access Cellufun’s award-winning mobile game titles from their wireless handsets at http://wap.aol.com/games. Users will not be required to download software to their phone to play Cellufun’s games.

About Cellufun, Inc.

Cellufun is the world’s mobile playground providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can enjoy a variety of single-player games or join multi-player competitions: from Sudoku and Chess to casino games, arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun’s rapidly growing community by going to wap.cellufun.com.

For media inquiries, please contact Vijay Chattha / Cellufun PR / 415-305-6041 / vijay@vscconsulting.com.

¹The use of games available on AOL's mobile portal may be subject to access, data or other charges imposed by the user's wireless carrier.