Codemasters Launches a Second Brickfish Social Media Advertising
Campaign Promoting its Racing Game GRID™
Leading Video Game Developer Asks Fans to Design Promotional Poster
for its Critically Acclaimed Game
SAN DIEGO (Business Wire EON) June 11, 2008 --
Brickfish™, the leader in social media
advertising, and leading video game developer and publisher Codemasters,
today announced the "Design a Poster for GRID™"
campaign to promote the launch of their new blockbuster console and PC
auto racing game. The campaign, located at http://www.brickfish.com/Entertainment/GRID?tab=1,
invites anyone to design a poster that captures the intensity of a
high-powered racing competition.
The grand prize-winning entry, selected by Codemasters, will be used to
create game-themed wallpaper downloadable from the GRID game community
site. The new campaign follows on the heels of Codemasters' last
Brickfish campaign promoting its Turning Point™:
Fall of Liberty® game. The campaign
invited gamers to design a promotional poster for the alternate reality
shooter game in which American Resistance fighters defend an America
under Nazi rule. The campaign concluded with over 1.3 million brand
engagements. The average poster design resulted in more than 2,000
engagements. Entries were posted on hundreds of Web sites, including
Myspace, Facebook and LiveJournal.
"We were elated with the incredibly creative entries submitted for our
first user-generated content campaign, and have seen the same amazing
quality well into our second one," said Brad Schlachter, senior director
of marketing at of Codemasters. "Because GRID provides players with
incredibly thrilling gameplay, we expect our fans will fully embrace the
game in their own original designs. Gamers are a passionate audience
which makes these campaigns a unique and powerful way to provide a
deeper level of engagement with our brand."
Entrants will upload original poster designs to www.brickfish.com
for viewing, sharing and voting. The grand prize winner, chosen by
Codemasters from the top 100 entries, wins a $1,000 scholarship and a
GRID Special Edition game on the platform of their choice (Games for
Windows®, PLAYSTATION®3
or XBOX 360® with a Nintendo DS®
version to follow). In addition to the grand prize, the Codemasters
expert panel will also give away prizes to the top two runners-up, for
the most viral entry chosen from the top 50 most viral, and to one
person who signs up at GRID.com.
Brands and agencies use Brickfish's platform to launch online
advertising and marketing campaigns targeted at the social networking
audience. The campaigns are designed to spark the creation of
brand-focused User-Generated Content (UGC), such as blogs, images, video
and audio. Brickfish's content sharing tools enable anyone to view and
review submissions, vote on their favorites, and share them with friends
and peers using email, Instant Message and postings on social networking
sites. This powerful viral marketing vehicle generates unprecedented
brand awareness and online and offline calls-to-action from lead
generation to sales.
"The success of Codemasters' first campaign demonstrated how brands can
leverage our platform, services and audience to embrace the power of
social media advertising, increasing awareness and time spent with the
brand," said Brian Dunn, CEO of Brickfish. "By continuing to engage with
the social networks through multiple campaigns, Codemasters is using an
innovative way to reinforce its leadership in the gaming industry."
The "Design a Poster for GRID" campaign ends June 22. For more
information about Brickfish, visit www.Brickfish.com.
About GRID
GRID is an all-new race experience, taking players on a world tour of
intricately designed racetracks and courses across Europe, the US and
Japan to compete in an exhilarating variety of racing events. Packed
with the most powerful racecars ever created - new and classic, circuit
and drift - GRID features the most detailed and destructible range of
courses ever included in a Codemasters title, challenging gamers with a
wide variety of racing styles - from official circuit challenges and
drifting events to road races and urban street competitions. GRID is
available for the Xbox 360, the PLAYSTATION 3 system, and Games for
Windows with a Nintendo DS edition to follow and is rated "E" (Everyone)
by the ESRB. For the latest on the game, including the latest videos, go
to www.grid-game.com and sign up
for driver briefings.
About Codemasters
Codemasters is a leading developer and publisher of best-selling
interactive entertainment products for a global audience across multiple
gaming platforms and channels. Established in 1986, the company's
dominant brands include Colin McRae DiRT, Overlord, Clive Barker's
Jericho, Race Driver GRID and Operation Flashpoint. Codemasters is
headquartered in Warwickshire, UK, with North American operations based
in Universal City, Calif. The company also maintains operations in
Germany, France, Spain, and Benelux. Codemasters receives over two
million visitors to its web site every month, discover why at www.codemasters.com
About Brickfish
Brickfish™ is a social media advertising
platform that taps into the power of consumer driven marketing on the
Internet. Our patent-pending technologies provide brands and agencies
with a single source solution to leverage the power of social media
sites and user generated content for truly effective online marketing
efforts that drive awareness, analytics and action. Clients use the
Brickfish platform to launch online advertising and marketing campaigns
that spark the creation of brand-focused UGC, such as blogs, images,
video and audio. This content is virally shared from consumer to
consumer via hundreds of social media sites, blogs, email, IM and more.
Campaign participants generate meaningful brand dialogue by creating,
reviewing, sharing, voting upon, and watching brand-relevant content.
These interactions are tracked with our Viral Map™
technology, which then provides detailed analytics on campaign reach,
performance and demographics. This viral, consumer driven marketing
approach results in relevant and authentic brand interactions and has
proven to be 5 to 10 times more effective than existing online
advertising methods such as display ads and search marketing. Scores of
brands have hosted successful campaigns on the Brickfish platform,
including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy,
Aussie, and more.
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