Sybase Appoints Incisor Communications as Agency of Record
Bite Communications Creates New Division, Incisor Communications, to
Work With Unwired Enterprise Leader
SAN FRANCISCO (Business Wire EON) April 25, 2008 --
Bite Communications, the multi-channel technology PR consultancy, today
announced that it has created a new division, Incisor
Communications, (http://www.incisorpr.com)
to become agency of record for Sybase, Inc., a leading provider of
enterprise infrastructure and mobile software.
News Facts include:
-
Incisor Communications is a new division of Bite Communications
-
Incisor was appointed agency of record for Sybase following a
two-month competitive agency review
-
Incisor will begin work with Sybase immediately
-
Incisor will support corporate, technology products and solutions
communications for Sybase
-
Incisor will provide creative communications counsel and execution
across Sybase's IPG, iAnywhere and Sybase 365 divisions
-
Incisor will also develop strategic executive thought leadership
platforms for Sybase's C-level executives as part of an extensive
corporate PR program
-
Incisor will work in tandem with Sybase's in-house team to help
elevate the Sybase brand with current and potential customers,
partners and investors and further enhance its reputation as a leader
of the Unwired
Enterprise (http://www.sybase.com/unwiredenterprise).
Where does Incisor fit within Bite Communications?
Bite's fearless and boundless leader, Clive Armitage, talks about the
creation of Incisor Communications, shares his excitement around working
with a top brand such as Sybase and more.
Click to view video
(http://www.youtube.com/watch?v=kqVEjcICSSk)
Quotes
"Sybase is excited about partnering with Incisor to further augment our
communications programs," said Mark Wilson, Vice President, Corporate
Marketing, Sybase, Inc. "Our continued momentum in the marketplace is
being driven by the market-leading Unwired Enterprise platform and,
together with Incisor, we believe we can continue bringing our
communications execution to new levels."
“We've created the Incisor brand to focus on
helping Sybase amplify its Unwired Enterprise message as well as
strengthening market understanding of the depth and quality of its
product portfolio. Sybase has a compelling product innovation story to
tell and with impressive growth numbers to back up its corporate story,
we're convinced the market is ready to hear more about Sybase. We
created Incisor in order to produce a bespoke team for Sybase which can
really focus on further elevating the Sybase brand through creative
corporate and technology communications programs.”--
said Clive Armitage, CEO, Bite Communications
Share
Suggested tags
“PR” “public
relations” “Bite
Communications” “Incisor
Communications” “Sybase”
“Unwired Enterprise”
“Next Fifteen”
Related links
Incisor Blog (http://www.incisorpr.com/blog)
Sybase's YouTube channel
(http://youtube.com/user/SybaseInc)
Bite's YouTube channel (http://youtube.com/user/BitePR)
Follow Bite on Twitter (http://twitter.com/BitePR)
Bitemarks (Bite's blog) (http://blog.bitepr.com)
About Incisor Communications
Created in April 2008, Incisor Communications is a division of Bite
Communications, a 170 strong communications consultancy with offices in
Beijing, Hong Kong, London, Los Angeles, New York, San Francisco and
Stockholm. Incisor is headquartered in San Francisco. For more
information, visit the Incisor Communications website at http://www.incisorpr.com
About Bite Communications
Bite, a subsidiary of the Next Fifteen Communications Group, is a 170
strong communications consultancy with offices in Beijing, Hong Kong,
London, Los Angeles, New York, San Francisco and Stockholm. With a
mission to deliver fearless and boundless communications campaigns to
its range of B2B and B2C clients, Bite has built its business on
developing creative, results orientated campaigns for market-leading
blue chip and fast growing emerging start-up brands. Its client list
includes Apple, AMD, Facebook, PayPal, Samsung and Sun Microsystems. For
more information, visit the Bite Communications website at http://www.bitepr.com
About Sybase, Inc.
Sybase is the largest enterprise software and services company
exclusively focused on managing and mobilizing information. With our
global solutions, enterprises can extend their information securely and
make it useful for people anywhere using any device. The world's most
critical data in commerce, finance, government, healthcare, and defense
runs on Sybase. For more information, visit the Sybase Website at http://www.sybase.com.
Keyword Tags:
bite communications, incisor communications, next fifteen, public
relations, sybase, unwired enterprise
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