Alliance of Major Media Companies to
Deliver Premium Online Positions for National Advertisers
New Company, quadrantONE, to Deliver Innovative, Customized
Advertiser Solutions and Guaranteed Inventory
CHICAGO (Business Wire EON) February 14, 2008 --
Four of the country’s leading media companies
today announced the creation of quadrantONE,
a new online sales organization focused on premium advertisers seeking
high-quality audiences and national reach. Investors in the new network
include Tribune Company, Gannett Co., Inc., Hearst Corporation and The
New York Times Company.
“By aggregating the online audiences of
quadrantONE’s participating media companies,
large national advertisers can immediately access tens of millions of
unique visitors in the country’s top markets,”
said Dana Hayes, Interim CEO, quadrantONE, and senior vice president for
sales of Tribune Interactive. “Each
participating company has agreed to dedicate advertising inventory to
quadrantONE, so the network can offer customized online campaigns on a
highly competitive basis. Imagine placing the same ad across hundreds of
local Web sites on the same day with one buy—that’s
the power of this network.”
The network has a reach of nearly 50 million monthly unique visitors [Source:
Nielsen Online, Dec. 2007] and covers 27 out
of the top 30 markets. quadrantONE will, for the first time, offer
advertisers the capability to consistently deliver their brands and
messages on a national scale through advertising with the
well-established and trusted online newspaper and broadcasting sites of
the participating media companies.
“For the first time, the media industry will
be able to compete effectively for advertising dollars currently going
to the national portals and others,” said
Jack Williams, president of Gannett Digital Ventures. “quadrantONE’s
audience is of the highest quality. By networking our Web sites, we have
delivered – in one stroke –
the reach and scope desired by national advertisers.”
The network will cover the nation’s top
markets including New York, Los Angeles, Chicago, San Francisco, Boston,
Atlanta, Houston, Phoenix, Detroit, Dallas, Philadelphia, Washington,
D.C., Baltimore, Cincinnati, Denver, Minneapolis/St. Paul, Orlando, San
Antonio, Sarasota, Ft. Lauderdale, San Jose and Albany, N.Y. A full list
of participating Web sites is available at www.quadrantONE.com.
Chris Boothe, president/chief activation officer at Starcom USA, said: “When
faced with a growing number of fragmented ad media options, particularly
on the Web, advertisers are looking for new opportunities and innovative
models providing a valuable, measurable consumer experience. quadrantONE
steps up to the challenge of the new media future, and on behalf of our
advertisers, we appreciate that it provides hyperlocalized opportunities
for brand impact that resonate with targeted audiences.”
Starcom handles media planning and buying for some of the world’s
biggest brands.
“With the rapid expansion of online
inventory, advertisers we talk with are seeking trusted alternatives,”
added Steven Ainsley, publisher of The Boston Globe. “Guaranteed
placements within quality branded environments, coupled with the ease of
a one-order, one-invoice approach to a national buy, makes for a very
competitive proposition.”
Lincoln Millstein, senior vice president for digital media at Hearst
Newspapers, said, “We now have the ability to
offer advertisers the aggregated inventory of our prized content
categories such as health, business news, technology, sports, personal
finance and auto news. That’s never been
possible before.”
In addition to the four owner companies, quadrantONE
is open to any affiliate companies that wish to participate.
About Tribune Company
Tribune is America’s largest employee-owned
media company, operating businesses in publishing, interactive and
broadcasting. In publishing, Tribune's leading daily newspapers include
the Los Angeles Times, Chicago Tribune, Newsday (Long
Island, N.Y.), The Sun (Baltimore), South Florida
Sun-Sentinel, Orlando Sentinel and Hartford Courant. The
company’s broadcasting group operates 23
television stations, Superstation WGN on national cable, Chicago’s
WGN-AM and the Chicago Cubs baseball team. Popular news and information
Web sites complement Tribune’s print and
broadcast properties and extend the company’s
nationwide audience.
About Gannett Co., Inc.
Gannett (NYSE: GCI) is a leading international news and information
company that publishes 85 daily newspapers in the USA, including USA
TODAY, the nation's largest-selling daily newspaper. The company also
owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a
weekly newspaper magazine. Gannett subsidiary Newsquest is the United
Kingdom’s second largest regional newspaper
company. Newsquest publishes nearly 300 titles, including 18 daily
newspapers, and a network of prize-winning Web sites. Gannett also
operates 23 television stations in the United States and is an Internet
leader with sites sponsored by its TV stations and newspapers including
USATODAY.com, one of the most popular news sites on the Web.
About Hearst Corporation
Hearst Corporation (www.hearst.com)
is one of the nation’s largest diversified
media companies. Its major interests include ownership of 12 daily and
31 weekly newspapers, including the San Francisco Chronicle, Houston
Chronicle and Albany Times Union; as well as interests in an
additional 47 daily and 38 non-daily newspapers owned by MediaNews Group
which include the Denver Post and Salt Lake Tribune;
nearly 200 magazines around the world, including Cosmopolitan and O,
The Oprah Magazine; 29 television stations through Hearst-Argyle
Television (NYSE:HTV) which reach a combined 18% of U.S. viewers;
ownership in leading cable networks, including Lifetime, A&E, The
History Channel and ESPN; as well as business publishing, including a
joint venture interest in Fitch Ratings; Internet businesses, television
production, newspaper features distribution and real estate.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with
2007 revenues of $3.2 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 15 other daily newspapers,
WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com
and About.com. The Company’s core purpose is
to enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
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