CORDURA®
Fabric Featured in AUNDE Italia Upholstery for New FIAT Cinquecento Model
WILMINGTON, Del. (Business Wire EON) December 11, 2007 --
INVISTA is announcing an exciting new collection of automotive seating
fabrics, in partnership with AUNDE Italia. The first styles in the AUNDE
Italia upholstery range made of CORDURA®
fabric were introduced in the new FIAT Cinquecento, which was officially
unveiled on July 4.
By mid-Oct. up to 22,000 units of the highly customized FIAT
Cinquecento, which features more than 500,000 possible combinations of
styling options had been sold. Both the Sport and Lounge models contain
AUNDE Italia’s upholstery made of CORDURA®
fabric. The AUNDE Italia upholstery made of CORDURA®
fabric is available in two colour options for the Lounge model and a
further colour option for the Sport model.
FIAT’S 1950’s
models are what inspire the seats of the Cinquecento. They feature a
split effect of solid tone fabric at the bottom and an upper lunette and
head restraint that match the colour of the steering wheel.
Additionally, the upholstered portions of the door panels are made to
match the seats. The recently unveiled Cinquecento offers 15 upholstery
options, including luxurious CORDURA®
fabric styles made by AUNDE Italia SpA.
“AUNDE Italia entered into a relationship
with INVISTA because we recognized the superior quality of CORDURA®
fabric,” says Antonio Brusadelli, CEO, AUNDE
Italia SpA. “The fabric’s
reputation for long-lasting durability and INVISTA’s
successful track record in the automotive industry made CORDURA®
fabric the right choice.”
CORDURA® fabric is
specifically engineered to offer maximum durability and to meet the
critical standards expected in the automotive industry.
“INVISTA is well versed in the quality
standards expected in the automotive industry, due to its No. 1 global
position in the supply of fibre for airbags,”
says Bill Colven, global business director, CORDURA®
brand. “CORDURA®
branded automotive upholstery fabrics are tested to ensure 100 percent
compliance to automotive specifications.”
Products made by AUNDE Italia are meant for the interior of vehicles. In
order to meet automotive regulations, all products are required to
perform well in extreme environmental influences such as light, humidity
and temperature. They must also pass stringent flammability requirements
and be easy to clean.
“INVISTA has successfully built a reputation
of exceptional durability and versatility for CORDURA®
fabrics,” says Cindy McNaull, global brand
manager, CORDURA®
fabric. “We continue our dedication to
finding new and innovative applications for CORDURA®
fabrics utilizing our core fibre technology expertise.”
About AUNDE Italia
Founded in 1899, AUNDE specialized in the development and production of
upholstery and technical textiles for the automotive industry, as early
as the 1920’s. Since 2003 AUNDE Italia have
successfully developed automotive seating fabrics for top marques such
as FIAT, LANCIA, ALFA ROMEO, AUDI, SEAT, VOLKSWAGEN and BMW Mini. AUNDE
Italia now have two plants (in Poirino, Italy and Lodz, Poland) with
close to 350 employees.
About CORDURA®
Brand
CORDURA® is the
registered trademark of INVISTA for durable fabrics. Known for its
resistance to abrasions, tears and scuffs, CORDURA®
fabric is used in a wide range of products, including luggage,
backpacks, boots, military wear and performance apparel. For more
information, visit www.cordura.com.
About INVISTA
INVISTA is an integrated fibers and polymers business with a global
presence. It operates four major businesses: Apparel; Intermediates;
Performance Surfaces and Materials; and Polymer and Resins. INVISTA
delivers exceptional value for its customers through market insights and
technology innovations, along with a powerful portfolio of some of the
most recognized global brands and trademarks in their respective
industries including: ADI-PURE®,
ANTRON®,
AVORA®
FR, INVISTA®
C12, COMFOREL®,
COOLMAX®,
CORDURA®,
CORFREE®,
DACRON®,
INVISTA® DBE,
DYTEK®,
ESP®,
FRESHFLEX™, INVISTA®
NYCO, LYCRA®,
PERFORMA®,
POLARGUARD®,
POLYSHIELD®,
POLYCLEAR®,
SOLARMAX®,
STAINMASTER®,
SUPPLEX®,
SUPRIVA™, TACTEL®,
TACTESSE®,
TERATE®,
TERATHANE®
and THERMOLITE®.
More information on INVISTA can be found at www.INVISTA.com.
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