New Campaign Urges Americans to Share Small Changes for Better Health
With Each Change Shared Online, Shedd's Spread Country Crock(R) Will
Feed a Family in Need Through America's Second Harvest
ENGLEWOOD CLIFFS, N.J. (Business Wire EON) April 21, 2008 --
Imagine if it was possible to a share a story about a small change and
feed a hungry family in one simple step. That's why Country
Crock(R) is launching a campaign today called “Small
Changes” at www.YourFamilyTable.com
to introduce its new Omega Plus
spread. The campaign invites people to share the little things they do
to improve their families' health. With each small change shared, Country
Crock Omega Plus will donate a meal to a family in need through America's
Second Harvest - The Nation's Food Bank Network1.
Five-time Grammy Award-winning singer Amy
Grant is teaming up with Country Crock Omega
Plus on the “Small Changes”
campaign, encouraging families to share the simple changes they make in
their lives. She believes that these little things can add up to a big
difference in a family's health and well-being.
“For me, small changes can be as simple as
asking [my husband]
Vince and my kids to take a bike ride together, or trying to make
healthy eating choices when preparing a family dinner,”
said Grant. “I am happy to be a part of this
campaign because it has the potential to help families across the
country make their lives a little bit healthier, while at the same time
supporting the great work done by America's Second Harvest.”
The campaign features a new half-hour television program, “Small
Changes,” showcasing Grant, along with some of
the biggest names in country music. The show will air on the Great
American Country channel starting April 24th at 8:30 p.m. EST and will
focus on what these stars are doing to make positive differences in the
lives of their families. Grant will also launch a three-minute segment
on both the Food Network and Great American Country, where she pays a
surprise visit to the Second Harvest Food Bank in Nashville and cooks a
meal for volunteers and visitors from the community.
About Shedd's Spread Country Crock® Omega
Plus
Country Crock Omega Plus
is an easy way for your family to get more Omega 3 alpha-linolenic acid
(ALA) in their diet. It contains 500 mg of Omega 3 ALA per serving from
nutritious oils, like canola and soybean. Also, Country Crock Omega Plus
is low in saturated fat, has 0 grams of trans fat per serving2,
no partially hydrogenated oils and the same great country-fresh taste
that families love.
1 Country Crock will donate the equivalent
amount to secure and distribute one meal (1.28 pounds of food according
to the USDA Thrifty Food Plan), up to two million meals.
2 Contains 8g fat (1.5g saturated fat) per
serving
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs
for nutrition, hygiene and personal care with brands that help people
feel good, look good and get more out of life. Each day, around the
world, consumers make 160 million decisions to purchase Unilever
products.
In the United States, the portfolio includes major brand icons such as:
Axe, “all,” Ben &
Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal
care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise,
Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of
the preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever employs more than 14,000 people
in both the United States and Puerto Rico - generating nearly $11
billion in sales in 2007. For more information, visit www.unileverusa.com.
About America's Second Harvest - The Nation's Food Bank Network
America's Second Harvest —
The Nation's Food Bank Network is the largest charitable domestic
hunger-relief organization in the United States. Through its network of
more than 200 member food banks, America's Second Harvest annually
provides assistance to more than 25 million people in need, including
more than 9 million children and nearly 3 million seniors in all 50
states, the District of Columbia and Puerto Rico. Each year, America's
Second Harvest secures and distributes more than 2 billion pounds of
food and grocery products to support feeding programs at approximately
50,000 local charitable agencies, including food pantries, soup
kitchens, emergency shelters, after-school programs, and Kids Cafes. To
learn more, please visit www.secondharvest.org.
Keyword Tags:
america's second harvest, americas second harvest, amy grant, changes,
country crock, country crock butter, country crock coupons, coupon,
health, second harvest
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