DUNEDIN, Fla. (Business Wire EON) January 10, 2008 -- ISM International, Inc. (Pink Sheets:ISML) (http://www.pinksheets.com/pink/quote/quote.jsp?symbol=isml) today announced that its wholly owned design division, ISM Art & Design, (http://www.ismdecors.com/) has exceeded its sales targets for 2007. ISM Art & Design surpassed its sales objectives for the fourth quarter. Final sales for 2007 reached $891,500 representing a substantial increase over the $850,000 projected earlier in the year. Year over year sales for all of 2007 are up 13%.

We will center our attention first on the high end portion of this market because of its thirst to be unique. It is a market with sufficient financial resources so that we do not expect it to be seriously challenged by the current sub-prime mortgage crisis in the United States.

In addition, as a result of its strong relationships and track record within the design industry and its success in seasonal thematic décor and special events, ISM Art & Design will focus and expand its influence into the residential market. The residential U.S. potential ornamentation market in North America is valued at $15.8 billion. In 2008 ISM Art & Design will focus on this market to respond to the increasing needs and challenges and demand from residential customers who want custom artistry at their home. ISM Art & Design, President, Robert Senecal says, “We will center our attention first on the high end portion of this market because of its thirst to be unique. It is a market with sufficient financial resources so that we do not expect it to be seriously challenged by the current sub-prime mortgage crisis in the United States.”

About ISM International: ISML (http://www.isml.us) is a consolidation of business professionals, engineers, technologists and entrepreneurs who have formed a diversified public company designed to enhance value for shareholders through innovation and technology.

This announcement contains forward-looking statements that involve risks and uncertainty, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, domestic or global economic conditions, activities of competitors and the presence of new or additional competition, and changes in International, Federal or State laws, restrictions and regulations on doing business in foreign countries and conditions of equity markets.

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