Dial Directions Powers Virgin Mobile USA's Voice-Activated Directions
Service
A First From the Leading No-Contract Wireless Provider: Customers
Request Directions by Phone Call, Receive SMS
SAN FRANCISCO (Business Wire EON) April 2, 2008 --
Dial Directions,
the leading provider of voice-activated location-based services, today
announced that Virgin Mobile™ USA (NYSE:VM) is
leveraging its voice-activated “Directions
Assistance” service to let customers request
driving directions by phone, then receive them by text message. As the first
voice-activated and text messaging based service, Dial Directions
lets Virgin Mobile USA customers simply speak their location and
destination into the phone and receive turn by turn directions instantly
by text message.
The initial trial will include a new “Directions”
link on the deck of select Virgin Mobile USA phones. After clicking the
link, callers are then prompted to speak any address or intersection for
both their start and destination. Callers will receive the driving
directions by text message.
"We continuously look to deliver services that enhance the overall
mobile experience," said Rich Alexander, head of Messaging Services for
Virgin Mobile USA. "This Dial Directions feature enables our customers
to use their phones in an innovative manner for mobile voice search. Our
customers will appreciate how easy it is to call ahead of departure to
receive instant access to turn by turn driving directions simply by
saying the start and end point."
"Dial Directions and its underlying 'spoken location interface'
technology represent a major
leap forward in mobile consumer services," said Amit Desai,
co-founder and chief product officer for Dial Directions. “We’re
thrilled to work with Virgin Mobile USA as they look for new ways to
enhance their customers’ experience through
mobile directions and other location-based services.”
What makes Dial Directions so effective is its superior voice user
interface, breakthrough speech recognition and navigation technology.
Leading mobile and web companies like Jingle Network's 1-800-Free411
and Ask.com
are also using Dial Direction's spoken-location platform interface to
power their consumer mobile services.
Multimedia: Dial
Directions photobucket page (http://s298.photobucket.com/albums/mm241/DialDirections/)
Suggested Links: Dial
Directions Del.icio.us page (http://del.icio.us/dial_directions)
About Dial Directions
Dial Directions is the leading provider of ‘spoken-location’
platform interface for voice search and mobile services, powered by new
voice-activated technology for location-based services with
unprecedented accuracy and ease of use. Dial Directions partners include
leaders in innovation such as Jingle Network’s
1-800-Free411 and Ask.com. Dial Directions provides the first free
nationwide phone service for driving directions: cell phone users in any
U.S. city can call "DIR-ECT-IONS" (or 347-328-4667); speak their
starting location and destination address or business; and receive turn
by turn directions instantly by text message. For more information,
visit: www.dialdirections.com.
About Virgin Mobile USA
Virgin Mobile USA (NYSE:VM) offers more than five million customers
control, flexibility and choice through monthly plans without annual
contracts, with national coverage powered by the nationwide Sprint PCS
network. Virgin Mobile USA’s full slate of
smart, stylish and affordable handsets, including the Wild Card, Super
Slice and Flare, are available at top retailers in approximately
40,000 locations nationwide and online at http://www.virginmobileusa.com/,
with Top-Up cards available at more than 140,000 locations. J.D.
Power and Associates ranked Virgin Mobile USA highest in customer
satisfaction among wireless prepaid services in both 2006 and 2007, and
its customers report a 90% satisfaction rate.
Virgin Mobile USA contributes a portion of profits from downloadable
content to The RE*Generation, its pro-social initiative to help homeless
youth, and provides postage-paid return envelopes in every new package
for customers to recycle old phones.
Release Summary:
As the first voice-activated and text messaging based service, Dial
Directions lets wireless provider Virgin Mobile USA customers simply
speak their location and destination into the phone and receive turn by
turn directions instantly by text message.
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