Dell Technology Helps Soho vfx Deliver ``Incredible'' Effects
TORONTO (Business Wire EON) June 13, 2008 --
Dell enterprise products helped Canadian visual-effects company Soho
vfx put the “special”
in the advanced effects used in the movie “The
Incredible Hulk” being released in theatres
today.
Soho vfx specializes in photorealistic visual effects for television and
feature films. It has delivered stunning effects for blockbuster films
such as: “Fantastic Four,”
“X-Men: The Last Stand,”
“The Chronicles of Narnia: The Lion, the
Witch and the Wardrobe,” “Fantastic
Four: Rise of the Silver Surfer,” and “The
Love Guru.”
“Our business is built on technology and our
IT infrastructure has to support the storage of large amounts of data,
high processing speeds and high security,”
says Allan Magled, partner at Soho vfx. “Dell’s
data centre solutions have held us in good stead over the last six years
and enabled us to deliver high-end visual effects for ‘The
Incredible Hulk’.”
To deliver the high-end visual effects demanded by such productions,
Soho vfx must ensure that its IT infrastructure stays abreast of the
rapid technological advancements in its industry. It is using Dell
workstation, server
and storage solutions to meet its IT needs.
Soho vfx’s IT systems had to process and
store 30 terabytes of data while running multiple software applications
used to create and render visual effects for “The
Incredible Hulk.” In addition, the company
runs a number of custom tools and software it has developed. The
multi-processor and multi-core workstations provided by Dell also
allowed Soho vfx to scale their manpower to 100 employees, the largest
team the company has used since its inception.
Dell’s solutions and support services helped
deliver reduced
energy consumption, resulting in up to 20 percent savings in power
costs.
“Understanding Soho vfx’s
unique business needs helped us design a stable, secure and scalable IT
infrastructure,” said Kevin Peesker, vice
president and general manager, Small and Medium Business, Dell Canada. “A
robust combination of Dell’s PowerEdge Servers™,
Dell Precision™ Workstations, storage backup
solutions and timely customer service enables Soho vfx to deliver the
best creative and technical expertise in the visual-effects industry.”
About Soho vfx
Soho vfx www.sohovfx.com is a
visual effects facility specializing in the production of high end
digital effects and custom solutions for film and television. Based in
Toronto, Canada, Soho vfx offers a wide range of services from
pre-visualization and on-set supervision through to 3D modelling,
animation and digital compositing. The growing studio is home to some of
the most creative and accomplished artists in the industry and our
proven ability to deliver large studio effects with small studio passion
is unmatched.
About Dell Canada Inc.
Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned
subsidiary of Dell Inc. Dell Canada is among the leaders in desktop
products, laptops, servers and storage, and has offices in Toronto,
Ottawa and Montreal. Information about Dell Canada and its products can
be found on the World Wide Web at www.dell.ca.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
Dell cannot be responsible for typography, photography, and other
errors. Dell, the Dell logo, Dell Precision, PowerEdge, and PowerVault
are trademarks of Dell Inc.TM. All other
trademarks and registered trademarks are the property of their
registered holders. © 2008 Dell Inc. All
rights reserved.
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