modu Opens its First European Office to Deal with Growing MNO Demand

KFAR-SABA, Israel--(BUSINESS WIRE)--modu, the world’s first modular mobile phone manufacturer, has opened an office in Austria as the base for its European sales activities, with more overseas operations planned for the future.

“Such has been the success of modu to date that opening an office in Europe will help us to manage and exploit the unprecedented demand we have experienced since our business launch in February 2008.”

At the heart of the modu ecosystem is modu - a tiny, sleek and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates – modu-enabled consumer electronic products. modu's ecosystem offers boundless possibilities in a simple and affordable way.

The Austrian office will be led by Mr. Karl Pfister, Head of European Sales at modu. Before joining modu, Mr. Pfister was the Director Telecommunications at Samsung Electronics CEE for four years, and prior to that he held senior management positions at Nokia in the US, Finland, and Austria. Mr. Pfister has more than 20 years experience in senior management, sales, and business development at leading global companies such as Samsung, Nokia, Hewlett-Packard, Sony, and Microsoft.

Mr. Pfister said: “modu has taken the mobile handset market by storm since its launch earlier this year, thanks to its unique and disruptive approach. Mobile network operators instantly understand and are attracted to the modu proposition. I have worked in sales for over two decades and this is the first time that I have come across such a genuinely innovative concept. I am delighted to be part of this exciting mobile revolution.”

Dov Moran, modu’s founder and CEO, said: “Such has been the success of modu to date that opening an office in Europe will help us to manage and exploit the unprecedented demand we have experienced since our business launch in February 2008.

“The first European office of modu in Austria will take us to the next level in terms of securing global sales and forging partnerships, helping the modu concept reach its full and exciting potential. modu Austria will be a key member of the modu family as we gear up for commercial availability in our first three territories: Russia, Italy and Israel.”

NOTES TO EDITORS

About modu

www.modumobile.com

modu was established by Dov Moran and some of his colleagues from m-systems, a company he founded and sold to SanDisk in 2006 for $1.6B. modu’s vision is to bring a fundamental change to the dynamics of the mobile phone industry. The company is dedicated to developing products, technologies, a wide ecosystem and business relationships that will help realize that ambition.

modu gives users the freedom to choose a new phone as often as they like, meeting their changing needs, preferences and style- easily and affordably. At the heart of the modu ecosystem is modu – a tiny and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets – stylish phone enclosures that enable users to create a new look or design and provide added functionality. modu can also slip into modu mates– consumer electronic devices that are modu-enabled – allowing users to create an entirely new communication experience.

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