B2B Lead Generation Website for Financial Advertisers and Direct
Marketers Launched by Business Financial Publishing
Investor Research Center Provides Financial Leads to List Brokers,
List Managers, Investment Newsletters, Financial Advisors and Discount
Brokers
WASHINGTON (Business Wire EON) June 11, 2008 --
Business Financial Publishing, a leading sales lead generation company,
today announced the launch of Investor
Research Center, a B2B lead generation website for financial
advertisers and direct marketers who want to reach individual investors.
The Investor Research Center is designed to provide highly qualified
financial leads to list brokers, list managers, financial publishers,
investment newsletters, financial advisors and discount brokers. The B2B
lead generation website also provides financial advertisers with an
active audience of individual investors.
Business Financial Publishing generates both dedicated and shared
financial leads for partners at InvestorResearchCenter.com
by driving a high volume of traffic to the site via carefully managed
multi-channel online advertising campaigns. Prospects opt in to partner
offers at co-branded partner landing pages hosted at the lead generation
website by providing an email address and postal address. Leads are
collected and passed along to partners on a daily basis.
"Dedicated leads are more qualified than shared leads because a prospect
has had to select a partner offer among the many high quality offers
available at the site. From that point forward the partner owns the
experience. Not only is the offer presented exclusively, but the partner
owns the landing page experience, the email that fulfills the report
request, and the content in the report," said David Smith, Vice
President of Advertising at Business Financial Publishing.
According to Smith, Business Financial Publishing can bring a lot to the
table for its advertising partners. "We can leverage our extensive lead
generation expertise and provide the infrastructure necessary to
generate a daily stream of qualified financial leads at an extremely
cost effective price," said Smith.
He continued, "Lead generation, particularly dedicated lead generation,
is a great way to market to the right prospects. The leads that we
generate for partners are pre-qualified because they have taken an
action. More importantly, they have been engaged by the partners’
offer and content. An additional benefit is that cost-per-lead (CPL)
advertising allows the advertiser to lock-in a pre-determined, flat fee
for each qualified lead, taking much of the uncertainty out of the
equation."
By featuring a diverse range of free research reports covering such
topics as alternative energy investing, China stocks, small cap stocks,
growth stocks, value stocks, foreign exchange (forex), investor
education, and mutual fund investing, InvestorResearchCenter.com has
broad appeal to the highly desirable individual investor demographic.
Visitors to the site include long-term stock and mutual fund investors,
stock and fund traders, currency traders, and persons in search of both
complimentary and paid investment advice.
Contributors to the site include some of the most prominent names in the
financial content world, including Growth Report, Rising Star
Stocks, Top Stock Insights, NewsletterAdvisors.com, and
4xAdviser.com.
Reports available at launch include Alternative Energy Investing
2008: Top 5 Stocks Set for Profits, 2 Breakout Gold Buys for 2008,
Top 5 Chinese Stocks for 2008, and 7 Powerful Strategies for
Forex Profits to name but a few.
More information on InvestorResearchCenter.com can be obtained at http://www.InvestorResearchCenter.com
About Business Financial Publishing
Business Financial Publishing offers a diverse range of opportunities
for advertisers seeking access to self-directed individual investors.
Its client list is a who's who of financial content, publishing and
service companies, including top notch direct response advertisers such
as Dow Jones, Agora Publishing, and Phillips Investment Resources.
Business Financial Publishing's websites are visited by hundreds of
thousands of individual investors each month, creating thousands of
registrants for their products and for those of their advertising
partners.
For more information on Business Financial Publishing, visit http://www.bfpublishing.com.
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